Digital Marketing HEAD

DIGITAL MARKETING HEAD

Real Estate • Business Solutions • Home Loans

Location: Bengaluru

Experience: Minimum 2 years in digital marketing

Employment Type: Full-time, leadership position

Reports To: Founder/Management

About the Opportunity

We are building an ambitious brand with a clear five-year vision to establish a strong and trusted presence across Bengaluru in the fields of real estate, business solutions and home loans.

We are looking for a highly driven Digital Marketing Head who can build, lead and manage our complete in-house social media and lead-generation division.

This is not a routine 9-to-5 marketing position. We are looking for someone who thinks like a business partner, takes complete ownership of results and wants to grow with the organisation for the long term. As the company grows, the candidates position, responsibilities, authority and compensation will grow accordingly.

The Role

The Digital Marketing Head will be responsible for creating and executing the company's complete digital growth strategy. The selected candidate must be capable of managing a four-to-five-member marketing team, which may include:

Videographer and photographer

Video editor and graphic designer

Social media executive

Performance marketing and lead-generation executive

Lead management/CRM coordinator

The candidate should possess strong overall knowledge of content strategy, video production, editing, social media management, paid advertising, lead generation, lead qualification and brand development.

Key Responsibilities

Digital Strategy and Brand Building

Create and execute a powerful five-year digital growth roadmap.

Establish the company as a leading and trusted brand across Bengaluru.

Develop separate but connected marketing strategies for real estate, business services and home loans.

Build a premium, professional and consistent brand identity across all digital platforms.

Study competitors, market trends, audience behaviour and emerging

opportunities.

Team Leadership

Recruit, train and manage a high-performing digital marketing team of four to five members.

Assign daily, weekly and monthly responsibilities to every team member.

Coordinate content shoots, editing, publishing, advertisements and lead

follow-ups.

Review the quality and performance of every campaign and creative.

Maintain discipline, accountability, speed and consistency within the team.

Conduct regular performance reviews and improve the teams output.

Content and Video Production

Plan monthly content calendars for Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.

Develop property videos, walkthroughs, customer testimonials, home-loan explainers, business content, reels and promotional campaigns.

Plan and supervise on-site video and photography shoots.

Guide presenters, videographers, editors and designers.

Ensure that every video has a strong hook, professional presentation, clear message and effective call to action.

Maintain high standards in scripting, filming, editing, thumbnails, captions and publishing.

Performance Marketing and Lead Generation

Plan and manage Meta Ads, Google Ads, YouTube Ads and other

performance-marketing campaigns.

Generate high-quality and genuinely interested leadsnot merely large

volumes of unqualified enquiries.

Create landing pages, lead forms, WhatsApp campaigns and conversion

funnels.

Continuously improve targeting, creatives, cost per lead and conversion rates.

Develop retargeting and remarketing campaigns for interested prospects.

Track every campaign from advertisement spend to lead, site visit, loan

enquiry and final conversion.

Prevent lead leakage by coordinating closely with the sales and CRM teams.

Lead Management and Reporting

Build an organised process for capturing, assigning, qualifying and following up on leads.

Monitor lead response times and sales-team follow-ups.

Maintain accurate reports through CRM systems, spreadsheets and

dashboards.

Present weekly and monthly reports covering:

Marketing expenditure

Leads generated

Cost per lead

Qualified-lead percentage

Site visits and appointments

Loan enquiries

Conversion rate

Revenue contribution

Social-media growth and engagement

Candidate Requirements

Minimum two years of practical digital marketing experience.

Proven ability to manage a creative or performance-marketing team.

Strong understanding of the Bengaluru market.

Experience in real estate, home loans, financial services or lead-based businesses is strongly preferred.

Hands-on knowledge of Meta Ads Manager, Google Ads, Google Analytics, YouTube and CRM tools.

Good understanding of video production, scripting, photography, editing and content presentation.

Ability to evaluate creative work and guide editors, designers and

videographers.

Strong communication, leadership and problem-solving skills.

Ability to work directly with founders and convert business objectives into marketing campaigns.

Must be data-driven, commercially aware and focused on measurable results.

Who We Want

We want someone who:

Takes ownership instead of waiting for instructions.

Treats the brand and marketing budget responsibly.

Thinks beyond posting content and focuses on business growth.

Can build systems, processes and a dependable team from the ground up.

Is ready to participate in important shoots, campaigns, launches and business requirements beyond standard working hours when reasonably required.

Understands that real estate marketing may occasionally require availability on weekends or holidays, with schedules and compensatory arrangements managed professionally.

Wants stability, responsibility and long-term career growth.

Is prepared to grow with the organisation over the next five years.

Performance Expectations

The Digital Marketing Head will be evaluated on:

Quality and consistency of content

Number and quality of leads generated

Cost per qualified lead

Lead-to-appointment and lead-to-sale conversion

Brand reach and market recognition

Campaign profitability and return on advertising spend

Team productivity and discipline

CRM accuracy and speed of lead response

Contribution to overall business revenue

Growth Opportunity

This is a high-ownership leadership opportunity for someone who wants to build more than a job title.

The selected candidate will receive:

Direct exposure to founders and key business decisions

Authority to develop and manage an in-house marketing team

Opportunity to lead Bengaluru-wide brand-building campaigns

Performance-linked rewards and compensation growth

Increasing leadership responsibility as the business expands

A genuine long-term career path based on commitment, performance and results.

Please note: A partnership mindset is essential. However, any equity, profit-sharing or formal partnership arrangementif considered in the futurewill depend entirely on sustained performance, mutual agreement and separate written terms.

Application Requirements

Candidates must submit:

Updated rsum

Portfolio or links to previous campaigns

Examples of videos, advertisements or social-media pages managed

Proof of lead-generation results, where available

Details of team-management experience

Current salary, expected salary and notice period

A brief explanation of how they would build our brand across Bengaluru over the next five years.

Final Statement

We are not looking for someone who simply runs advertisements or posts on social media.

We are looking for a Digital Marketing Head who can build a team, create a brand, generate qualified business opportunities and take complete ownership of digital growth.

If you have the ambition to build something substantial, the discipline to deliver measurable results and the commitment to grow with us for the long term, we want to hear from you.