Digital Marketing Head

We are seeking an experienced and results-driven Digital Marketing Head (Performance and Growth) to lead our digital growth initiatives. The ideal candidate will have extensive experience in developing and executing performance marketing strategies across multiple industries, including Real Estate, Fintech, Entertainment, E-commerce, and Health-tech. This role requires expertise in performance marketing, customer lifecycle management, marketing automation, analytics, and growth-focused digital strategies across both web and mobile app platforms.

Responsibilities

• Plan, execute, and optimize high-performance digital marketing campaigns across channels such as Google Ads, Meta Ads, and Programmatic Platforms.
• Develop and implement customer lifecycle and retention strategies using platforms such as CleverTap and MoEngage.
• Leverage data-driven insights to optimize acquisition, engagement, and retention campaigns.
• Utilize analytics and marketing technology platforms including GA4 Mixpanel, and CRM systems to track and improve campaign performance.
• Drive brand visibility and awareness through innovative digital marketing initiatives.
• Monitor campaign performance metrics and provide actionable recommendations for continuous improvement.
• Manage marketing budgets effectively to maximize ROI and ensure profitability.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Identify new growth opportunities, emerging trends, and scalable acquisition channels.
• Prepare regular performance reports and present key insights to stakeholders.
  
  

Requirements

• 10-12 years of experience in Digital Marketing, Performance Marketing, or Growth Marketing roles.
• Proven expertise in performance marketing and digital media planning.
• Hands-on experience with customer engagement and marketing automation platforms such as CleverTap and MoEngage.
• Strong knowledge of analytics tools including Google Analytics 4 (GA4), Mixpanel, and CRM platforms.
• Deep understanding of web and app-based marketing ecosystems.
• Experience managing large-scale digital marketing budgets and driving measurable ROI.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication, stakeholder management, and leadership abilities.
• Ability to work in a fast-paced, growth-oriented environment.
  
  

This job was posted by Roopam Rahuja from GTF Technologies.