Digital Marketing Head - eCommerce Growth - D2C
HumanWiz · Pune · onsite · Posted 42d ago
About a minute. You'll make an account on the way through.
About this role
Roles & Responsibilities:
- Lead the entire e-commerce ecosystem including influencer marketing, branding, website, and e-commerce strategy.
- Build and execute business expansion strategies for domestic and international markets.
- Develop integrated campaigns across performance marketing, social media, influencers, and content.
- Manage marketplace and website performance, pricing, promotions, and visibility.
- Own online revenue targets and P&L management with focus on ROAS, CAC, LTV, conversion optimization.
- Build, lead, and manage the e-commerce and marketing team (20+ members across branding, influencer, content, SEO, marketplace, and website teams).
- Identify and develop new business partnerships and revenue opportunities in international markets.
- Collaborate cross-functionally with operations, product, and finance teams.
- Establish data-driven decision making culture and continuously optimize high-performing initiatives.
Ideal Candidate:
- Strong Online Marketing / E-commerce Leadership Profile with P&L ownership and digital growth expertise.
- Must have 8+ years in E-commerce Digital Marketing or Growth roles.
- Must have taken end-to-end ownership of an online business - strategy building, revenue growth, and P&L management.
- Must have strong experience managing websites and marketplaces (assortment, pricing, promotions, visibility, content, conversion, sales growth).
- Must have hands-on experience across performance marketing, branding, social media, influencer, and content strategy.
- Must have a proven track record managing revenue targets and marketing budgets, with a strong grasp of ROAS, CAC, AOV, LTV, conversion optimization, and retention.
- Must have international-market e-commerce experience (mandatory per client) - ideally GCC/Dubai, Australia, US, or Germany - alongside domestic expansion experience.
- Must have experience building and leading high-performing e-commerce/marketing teams.
- Must have a strong commercial mindset - balancing growth, brand building, and profitability - with an entrepreneurial, ownership-driven approach.
Preferred:
- Candidates from a brand / product-based e-commerce (D2C) companies are preferred.
Sourced from iimjobs