Digital Marketing- Growth

Key Responsibilities

Digital Marketing & Performance Marketing

• Develop and execute end-to-end digital marketing strategies aligned with business growth objectives.
• Manage performance marketing campaigns across Google Ads, Meta, LinkedIn, Display, Affiliate, and other paid channels.
• Drive customer acquisition, lead generation, and conversion optimization through data-driven marketing initiatives.
• Monitor and optimize ROAS, ROI, CPA, CPC, and cost-per-conversion metrics.
• Conduct A/B testing and campaign experimentation to improve marketing effectiveness.
• Analyze campaign performance and identify opportunities for continuous optimization.

Website Management & Customer Experience

• Own the organization's website as the primary digital customer touchpoint.
• Drive website optimization for customer journeys, landing pages, navigation, and conversion funnels.
• Improve website engagement, bounce rate, traffic quality, and customer journey completion rates.
• Collaborate with UX/UI, technology, and content teams to enhance website experience and responsiveness.
• Ensure website performance, stability, and SEO best practices are maintained.

SEO & Organic Growth

• Lead end-to-end SEO strategy including technical SEO, on-page SEO, content optimization, and keyword strategy.
• Improve organic traffic, search rankings, and website visibility.
• Monitor SEO performance using analytics and search console tools.
• Drive sustainable organic customer acquisition through SEO governance and optimization.

Website Development & Optimization

• Coordinate website enhancements with development and design teams.
• Translate business requirements into actionable website improvements.
• Optimize landing pages and digital funnels for higher conversion rates.
• Ensure website releases follow testing, QA, and deployment governance processes.

Analytics & Reporting

• Track website traffic, user behavior, engagement, funnel performance, and conversions.
• Build dashboards and performance reports using analytics tools.
• Identify customer journey drop-offs and recommend optimization initiatives.
• Drive continuous improvement through data analysis and experimentation.

Stakeholder & Agency Management

• Collaborate with Marketing, Sales, Product, Technology, Content, Analytics, and UX/UI teams.
• Manage external agencies for SEO, media buying, creative development, and website execution.
• Define project timelines, campaign objectives, and performance expectations.
• Ensure timely delivery and quality execution across digital initiatives.

Required Skills

• Performance Marketing (Google Ads, Meta Ads, LinkedIn Ads)
• SEO (Technical, On-page & Off-page)
• Website Management (CMS platforms)
• Google Analytics (GA4)
• Google Tag Manager
• Conversion Rate Optimization (CRO)
• A/B Testing
• Landing Page Optimization
• UI/UX Understanding
• Marketing Automation & CRM
• Digital Campaign Management
• Data Analysis & Reporting
• Stakeholder Management

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Certifications in Google Ads, Google Analytics, SEO, or Digital Marketing are preferred.

Key Performance Indicators (KPIs)

• Digital Lead Generation & Business Growth
• Website Traffic & Organic Growth
• ROAS, ROI & CPA Improvement
• Conversion Rate Optimization
• Landing Page Performance
• Customer Journey Completion Rate
• Bounce Rate Reduction
• Website Engagement Metrics
• Campaign Performance & Acquisition Efficiency

Why Join Us?

• Opportunity to own the organization's digital growth strategy.
• Exposure to performance marketing, SEO, analytics, and website transformation.
• Collaborative work with business, technology, UX/UI, and marketing leadership.
• High-impact role driving measurable business outcomes through digital channels.