Digital Marketing Generalist (Performance Marketing Focus)

Role & responsibilities

• Plan, execute and optimize Google Ads, Meta Ads and other digital campaigns.
• Drive leads, bookings, walk-ins and customer acquisition for salon locations.
• Manage Instagram, Facebook, Google Business Profile and other digital platforms.
• Plan and coordinate social media content, promotions, offers and campaigns.
• Work with creative/content teams to develop ads, reels, posts and promotional campaigns.
• Track website, landing page and campaign performance using Google Analytics and other marketing tools.
• Analyse campaign and customer data and share regular performance reports.
• Identify opportunities to improve conversion, customer engagement and retention.
• Work closely with salon operations to plan location-wise campaigns and promotions.
• Manage online reviews, reputation and customer engagement across digital platforms.
• Explore new digital channels and marketing opportunities relevant to the salon/beauty industry.
• Coordinate with external agencies and vendors wherever required.
• Take ownership of the complete digital marketing funnel awareness, leads, bookings, conversion and retention.

Key Performance Areas (KPIs)

• Lead generation and lead quality
• ROAS and campaign ROI
• Online bookings and conversions
• Social media growth and engagement
• Website traffic and conversion
• Location-wise campaign performance
• Customer acquisition and retention

Preferred candidate profile

• Strong hands-on experience in Meta Ads and Google Ads
• Good understanding of performance marketing and digital analytics
• Knowledge of SEO, social media, email/WhatsApp marketing and CRM
• Strong analytical and problem-solving skills
• Good understanding of content and creative requirements
• Ability to manage multiple campaigns independently
• Experience in salon, beauty, wellness, hospitality or retail industry will be an advantage.