MUMBAI · FULLTIME
Digital Marketing Expert
Apnapaisa
Mumbai · onsite · Posted 13d ago
Sourced from
Undisclosed2–5 yrsfulltimeMumbai
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Section · 01
About this role
Principal Responsibilities Senior Management - Social Media
- Manage and strengthen the social media presence of senior management across LinkedIn, Facebook, Instagram and X.
- Develop content strategies aligned with leadership positioning, personal branding and company objectives.
- Create and coordinate thought-leadership content, industry updates, articles, videos and social media posts.
- Use AI tools to improve content ideation, creation, repurposing and optimization.
- Track engagement, reach, follower growth and overall performance. 2. Performance Marketing Lead Generation
- Plan, execute and optimize ROI-driven lead generation campaigns for various loan products across Meta and other relevant digital platforms.
- Manage campaigns for Home Loans, Personal Loans, Business Loans, LAP/Mortgage Loans and other financial products .
- Develop campaign strategies covering audiences, budgets, creatives, messaging, lead forms and conversion optimization.
- Monitor CPL, lead quality, conversion rate, CAC, ROI and overall campaign performance .
- Identify opportunities to improve campaign efficiency and scale successful campaigns.
- Work closely with sales/business teams to improve lead quality and conversion. 3. CRM LMS Management
- Manage and monitor CRM and LMS platforms to ensure effective lead capture, allocation, tracking and follow-up.
- Ensure digital leads are correctly integrated and mapped into the CRM/LMS.
- Track the complete lead journey from campaign u2192 lead u2192 allocation u2192 follow-up u2192 application u2192 sanction/disbursal , wherever applicable.
- Analyze lead funnel data and identify drop-offs and opportunities for improvement.
- Coordinate with technology, sales and business teams to resolve CRM/LMS-related issues.
- Generate performance reports from CRM/LMS data and provide actionable insights.
- Maintain data accuracy, lead hygiene and proper campaign/source attribution.
- Understand and work with UTM tracking, lead-source mapping and campaign attribution . 4. AI-Powered Digital Marketing
- Demonstrate hands-on experience with AI tools for content creation, research, campaign planning, creative development, video generation and productivity.
- Work with tools such as ChatGPT, Google Gemini, Claude, Runway, Kling, Flow and other emerging AI platforms.
- Use AI for content ideation, copywriting, market research, competitor analysis, campaign insights, reporting and automation.
- Create or assist in creating AI-generated images, videos, social media creatives and marketing content .
- Continuously explore new AI tools and identify practical applications for digital marketing. 5. Campaign Planning Reporting
- Prepare campaign plans, budgets, projections and performance reports.
- Maintain detailed campaign data and dashboards using MS Excel/Google Sheets .
- Analyze campaign performance and provide actionable insights.
- Present regular reports covering spend, leads, CPL, lead quality, conversions, ROI and funnel performance . Job Requirements
- 4-5+ years of experience in Digital Marketing / Performance Marketing.
- Strong hands-on experience in Meta Ads and social media lead generation .
- Experience managing ROI-focused digital campaigns .
- Working knowledge of CRM and LMS platforms and digital lead funnels.
- Understanding of lead tracking, attribution, UTM parameters and conversion funnels .
- Strong analytical and data-driven approach.
- Excellent knowledge of MS Excel/Google Sheets for campaign planning, analysis and reporting.
- Hands-on experience with AI tools such as ChatGPT, Gemini, Claude, Runway, Kling, Flow, etc.
- Good understanding of social media content and personal branding.
- Strong communication and coordination skills.
- Ability to manage multiple campaigns and priorities independently. Good to Have
- Previous experience working with BFSI, Banking, NBFC, Fintech, Lending or Financial Services brands .
- Experience running campaigns for loan/credit products .
- Experience working with CRM/LMS platforms used in lending or BFSI .
- Understanding of loan sales funnels and lead-to-disbursal journeys.
- Experience with large-scale performance marketing budgets.
- Experience using AI tools for image/video generation, content creation and marketing automation . What We Are Looking For We are looking for someone who is hands-on, data-driven, ROI-focused and AI-savvy someone who can manage the complete digital marketing funnel from campaign planning and lead generation to CRM/LMS tracking, performance analysis and optimization . The candidate should be comfortable experimenting with new digital and AI tools and applying them practically to deliver better marketing outcomes, faster execution and improved ROI . Interested candidates can apply with their updated CV and details of relevant Digital Marketing, Performance Marketing and BFSI experience.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
AutomationcrmclaudeCampaignContent Ideationconversion ratebusiness loansBrandingbfsiConversion OptimizationBankingCopy WritingCampaign PlanningAI ToolsContent CreationDigital MarketingArtificial IntelligenceCompetitor Analysis