Digital Marketing Expert

Role Overview:

TAC Infosec Ltd is looking for a results-driven Digital Marketing Expert with strong hands-on experience across SEO, paid advertising, social media marketing, email marketing, content strategy, analytics, and AI-powered marketing tools.

The ideal candidate should have an advanced understanding of digital marketing, be comfortable working in a fast-paced environment, and have the ability to plan, execute, analyze, and optimize campaigns that increase brand visibility, engagement, qualified leads, and conversions. Experience or understanding of the cybersecurity/technology industry will be highly preferred.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan, manage, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
• Develop and implement SEO strategies, including on-page, off-page, technical SEO, keyword research, and competitor analysis.
• Manage the company's social media presence across LinkedIn, Instagram, Facebook, X, YouTube, and other relevant platforms.
• Create and maintain monthly and weekly social media content calendars.
• Coordinate with content and design teams to develop engaging posts, creatives, videos, blogs, landing pages, and campaign assets.
• Plan and execute email marketing campaigns, including newsletters, lead-nurturing campaigns, segmentation, and performance tracking.
• Monitor website traffic, user behavior, leads, conversions, and campaign performance.
• Use Google Analytics (GA4), Google Search Console, Google Ads, Meta Business Suite, and other marketing platforms to measure performance.
• Track key marketing KPIs such as CPC, CTR, CPL, conversion rate, ROAS, organic traffic, engagement, and lead quality.
• Prepare weekly/monthly performance reports and provide actionable recommendations.
• Conduct competitor, audience, keyword, and market research to identify new growth opportunities.
• Optimize landing pages and marketing funnels to improve conversion rates and lead generation.
• Stay updated with changes in search algorithms, social media trends, advertising platforms, and digital marketing best practices.
• Use AI tools for content ideation, campaign optimization, research, automation, analytics, and marketing productivity.
• Work closely with Sales, Content, Design, and other internal teams to ensure marketing activities support overall business goals.
• Build digital campaigns that strengthen TAC Infosec Ltd's positioning within the cybersecurity and technology industry.

Required Skills & Experience

• Strong hands-on experience in Digital Marketing, SEO, SEM, SMM, PPC, Email Marketing, and Content Marketing.
• Advanced knowledge of Google Ads and Meta Ads.
• Good understanding of LinkedIn marketing and B2B lead generation.
• Hands-on knowledge of Google Analytics (GA4) and Google Search Console.
• Experience with keyword research, competitor analysis, campaign optimization, and performance reporting.
• Experience creating and managing social media calendars.
• Knowledge of email marketing platforms and lead-nurturing strategies.
• Strong understanding of marketing funnels and conversion optimization.
• Familiarity with AI-powered marketing tools and marketing automation.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Basic knowledge of Canva or similar creative/design tools will be an advantage.
• Understanding of the cybersecurity, SaaS, IT, or B2B technology industry will be preferred.

Preferred Candidate Profile

• Proven track record of independently managing digital marketing campaigns.
• Data-driven approach with the ability to translate campaign data into actionable strategies.
• Strong understanding of current digital marketing and AI trends.
• Experience generating qualified B2B leads through organic and paid channels.
• Ability to take ownership of campaigns from planning and execution through reporting and optimization.
• Prior experience marketing cybersecurity, IT, SaaS, or technology solutions would be an added advantage.

Key Competencies:

SEO | SEM | Google Ads | Meta Ads | LinkedIn Marketing | Social Media Marketing | Email Marketing | Content Marketing | GA4 | Google Search Console | Lead Generation | Marketing Analytics | AI Marketing Tools | Marketing Automation | Campaign Management | B2B Marketing | Cybersecurity Marketing