Digital Marketing Expert
Nexus Technoware Solution · Bhubaneswar · onsite · Posted 41d ago
Undisclosed2–3 yrsfulltimeSourced from
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About this role
No. of Vacancy
2 Nos
Experience Type
Experienced
Minimum Experience
3 Years
Location
Bhubaneswar
Qualification
MBA/B-Tech - Bachelor of Technology/MCA/B.E/BCA
Job Description
Skills Required
Strong traditional and advanced SEO knowledge., Practical understanding of AEO., Practical understanding of GEO., Experience applying AI/LLMs within SEO workflows., Strong technical SEO knowledge., Proven keyword-ranking improvement experience., Proven quality backlink-building experience., Strong B2B lead-generation understanding., Social Media Optimization and lead-generation experience., Strong analytical and competitor-research capability., GA4 and Search Console proficiency., Conversion tracking and attribution knowledge., Content and search-intent understanding., Ability to prepare actionable weekly/monthly performance reports. , Good communication and coordination skills.
Answer Engine Optimization (AEO) : Develop and execute strategies to improve NTSPLs content visibility across answer-oriented search experiences by optimizing conversational and question-based queries, developing FAQ/QA and intent-driven content, targeting featured snippets and People Also Ask opportunities, implementing structured data/schema markup, identifying long-tail and conversational queries, structuring content for search and answer engines, creating concise and authoritative content, and continuously monitoring and improving AEO performance.
Generative Engine Optimization (GEO) : Develop strategies to increase NTSPLs visibility and discoverability across AI-powered and generative search environments by optimizing content for AI-driven search, improving semantic relevance and topical authority, strengthening brand and entity signals, developing authoritative topic clusters, enhancing machine-readable content structures, monitoring brand and product visibility, analyzing competitor presence, identifying third-party citation and mention opportunities, and continuously tracking and improving GEO performance.
AI-Driven / Hyper AI SEO : Use AI for keyword research, search-intent analysis, competitor research, content-gap analysis, SERP analysis, content optimization, technical SEO, reporting, automation, and emerging search-trend identification.
Advanced SEO Organic Growth : Handle On-Page, Off-Page, and Technical SEO, including keyword mapping, content optimization, internal linking, technical audits, indexing, Core Web Vitals, mobile SEO, schema, redirects, canonicalization, JavaScript SEO, and website migrations.
Keyword Ranking Improvement : Develop and implement strategies to improve rankings for high-intent keywords, monitor SERP movements, analyze competitors and ranking losses, and drive keywords toward Top 20, Top 10, and Top 3 positions.
Quality Backlink Authority Building : Build high-quality and relevant backlinks through digital PR, editorial outreach, guest posting, contextual links, brand mentions, competitor analysis, and other ethical authority-building strategies while avoiding black-hat SEO practices.
Social Media Optimization Lead Generation : Manage SMO and B2B social media strategies across relevant platforms to increase organic visibility, engagement, website traffic, and qualified business leads through effective campaigns, CTAs, tracking, and sales coordination.
Qualified Lead Generation ROI : Generate and track relevant leads through SEO, content, social media, and digital channels while measuring enquiries, qualified opportunities, conversions, lead sources, and overall marketing ROI.
Content Strategy Topical Authority : Develop SEO-focused blogs, service and product pages, landing pages, FAQs, case studies, thought leadership, comparison content, and video content based on search intent, topical authority, E-E-A-T, and helpful-content principles.
Analytics, Tracking Tools : Hands-on experience with GA4, Google Search Console, Google Tag Manager, Google Trends, Keyword Planner, Semrush/Ahrefs, Screaming Frog, PageSpeed Insights, Lighthouse, Microsoft Clarity, Looker Studio, and AI/LLM tools for SEO analysis and optimization.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Automationbacklinkscase studiesgap analysisauditsB2BAnalyticsConversion TrackingContent Strategydigital PRAI SEOBlogsContent OptimizationAhrefsDigital MarketingArtificial IntelligenceCompetitor AnalysisEditorial
About Nexus Technoware Solution
Nexus Technoware Solution
175
employees
₹2.9L PA avg
Avg at Nexus Technoware Solution
About
Nexus Technoware Solution Pvt. Ltd. (NTSPL) is a technology services provider specializing in web solutions and software development. Based in Bhubaneswar, India, NTSPL offers a range of services including IT consulting, custom software development, and cloud computing solutions. They cater to businesses of all sizes, from startups to large enterprises, and focus on delivering innovative and influential solutions
Employee ratings
10 reviews
3.2/ 5
Culture
3.8
Career growth
3.5
Work-life
3.6
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