Digital Marketing Expert (Google & LinkedIn Ads)
CIS Technologies · Kochi · onsite · Posted 44d ago
Undisclosed5–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Were looking for a hands-on digital marketing expert who can independently plan, execute, and optimize paid campaigns on Google Ads and LinkedIn Ads to drive a qualified pipeline for our B2B SaaS platform. This is a performance-focused role: youll own campaign strategy, budget allocation, targeting, creative testing, and reporting, working closely with our sales and content teams to turn ad spend into demo requests and sales-qualified leads.
What youll do
- Plan, launch, and manage Google Ads campaigns (Search, Display, and Performance Max) targeting B2B buyers in food, ingredients, and supply chain
- Plan, launch, and manage LinkedIn Ads campaigns (Sponsored Content, Message Ads, Lead Gen Forms) targeting specific job titles, industries, and company segments (ABM-style targeting)
- Own keyword research, audience segmentation, and bid strategy across both platforms
- Continuously test ad copy, creative, and landing pages to improve CTR, conversion rate, and cost per qualified lead
- Manage and optimize monthly ad budgets, reporting on spend efficiency and ROI
- Set up and maintain conversion tracking, UTM structure, and attribution across Google Ads, LinkedIn Campaign Manager, and our CRM/analytics stack
- Build weekly and monthly performance reports with clear insights and recommended next steps, not just raw numbers
- Collaborate with the marketing and sales team on messaging, offers, and audience insights drawn from campaign data
- Stay current on platform updates (Google Ads and LinkedIn Ads policy/feature changes) and apply relevant changes proactively
What you bring
- 5+ years of hands-on experience running paid campaigns on Google Ads and LinkedIn Ads, ideally in a B2B/SaaS context
- Proven track record of managing ad budgets and improving cost per lead/cost per acquisition over time
- Strong grasp of B2B funnel metrics - MQLs, SQLs, cost per opportunity - and how ad performance ties back to pipeline, not just clicks
- Working knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking setup
- Experience with LinkedIn Campaign Manager targeting features (job function, seniority, company size, ABM lists)
- Comfortable with A/B testing methodology for ad copy, creative, and landing pages
- Data-driven mindset - comfortable building and reading reports in Excel/Google Sheets or a BI tool
- Excellent written English for ad copy and reporting
- Google Ads certification is a plus; LinkedIn Marketing Labs certification is a plus
Nice to have
- Experience marketing to food, ingredients, life sciences, or supply chain/compliance buyers in Europe
- Experience with Pipedrive, Apollo, or similar CRM/outreach tools
- Familiarity with SEO and organic LinkedIn content as a complement to paid
What we offer
- A chance to shape the paid marketing engine of a fast-growing agentic AI platform from an early stage
- Direct collaboration with the founding and sales team - your work goes straight into pipeline, not through layers of approval
- Competitive compensation based on experience
To apply: Send your resume along with 2-3 examples of past campaigns youve run (platform, budget range, and the results you drove)
Location: Remote (India)
Employment Type: Full-time
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Google Tag ManagercrmCampaignAbmconversion rateB2BAnalyticsConversion TrackingGoogle SheetsCampaign StrategycomplianceKeyword ResearchAi PlatformGoogle AdsDigital MarketingLife SciencesArtificial Intelligence
About CIS Technologies
CIS Technologies
Engineering & Construction
Hyderabad / Secunderabad, Telangana
India
₹8.6L PA avg
Avg at CIS Technologies
About
Ashiyana Dream Homes Pvt. Ltd. is a real estate development company committed to creating quality residential and commercial spaces. The company focuses on delivering well-planned, affordable, and sustainable developments with an emphasis on quality construction, customer satisfaction, and timely project execution.
Industries
Engineering & Construction
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