Digital Marketing Expert (Equity only)

Job Summary


Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with Kefilo s business objectives, target segments, and revenue goals.
• Identify and prioritise suitable digital channels to reach premium professionals, entrepreneurs, corporate customers, and wellness-conscious communities.
• Plan and execute campaigns across Meta Ads, Google Ads, LinkedIn, YouTube, and other relevant platforms.
• Establish campaign budgets, audience targeting, messaging, conversion objectives, and performance benchmarks.
• Plan, launch, monitor, and optimise paid advertising campaigns to generate qualified leads, customer enquiries, and sales.
• Develop audience segments, retargeting campaigns, lookalike audiences, and customer acquisition funnels.
• Conduct A/B testing of creatives, headlines, offers, landing pages, and calls to action.
• Track cost per lead, customer acquisition cost, conversion rates, return on advertising spend, and revenue generated by each campaign.
• Build and optimise landing pages, lead forms, campaign-specific offers, and digital conversion journeys.
• Design funnels for Kefilo s personalised wellness programs, 90-day transformation offerings, food products, and other services.
• Identify drop-off points across the customer journey and implement improvements to increase enquiry-to-customer conversion.
• Work with the sales and operations teams to improve lead quality, response times, follow-ups, and sales conversion.
• Develop a digital distribution strategy for content across Instagram, LinkedIn, YouTube, and other relevant platforms.
• Coordinate with content creators, designers, nutrition experts, and the founder to promote educational content, customer stories, expert insights, and product campaigns.
• Use organic and paid distribution to improve relevant audience reach, engagement, brand credibility, and customer acquisition.
• Track content performance and identify formats, topics, and messages that generate meaningful business outcomes.
• Implement or optimise CRM workflows to capture, segment, assign, and track incoming leads.
• Develop automated email, WhatsApp, and other permitted follow-up workflows with appropriate consent and communication controls.
• Set up lead scoring, customer segmentation, reminders, nurturing sequences, and sales pipeline reporting.
• Reduce manual follow-ups and improve lead management through automation and clear operational processes.
• Configure and maintain marketing measurement systems, including Google Analytics 4, Google Tag Manager, Meta Pixel, and relevant conversion APIs where applicable.
• Build dashboards to monitor campaign spending, lead generation, conversions, customer acquisition costs, sales, and marketing return.
• Ensure accurate campaign attribution and reliable tracking across landing pages and customer touchpoints.
• Provide regular performance reports with clear insights, corrective actions, and recommendations for budget allocation.
• Analyse customer behaviour, campaign feedback, competitor activity, and digital market trends.
• Test different audience segments, offers, pricing messages, creative concepts, and acquisition channels.
• Work with the founder to refine customer personas, value propositions, go-to-market strategies, and product-market fit.
• Identify scalable acquisition channels and develop repeatable growth experiments based on measurable results.
• Collaborate with branding, content, sales, product, nutrition, and operations teams to ensure marketing campaigns align with actual customer needs and service capabilities.
• Develop campaign calendars, standard operating procedures, reporting formats, and execution plans.
• Coordinate external agencies, freelancers, and creative partners where necessary.
• Take end-to-end ownership of digital marketing initiatives, from planning and execution to analysis and optimisation.

Required Qualifications Experience

• Degree or equivalent practical experience in Digital Marketing, Marketing, Business, Communications, or a related field.
• Demonstrated hands-on experience in digital marketing, performance marketing, paid advertising, lead generation, or growth marketing.
• Practical knowledge of Meta Ads Manager, Google Ads, campaign optimisation, audience targeting, and retargeting.
• Experience building marketing funnels, landing pages, lead-generation systems, and conversion optimisation workflows.
• Strong understanding of marketing analytics, campaign attribution, customer acquisition costs, and return on marketing investment.
• Familiarity with CRM systems, email marketing, marketing automation, and lead management.
• Ability to independently execute campaigns, interpret data, identify problems, and implement improvements.
• Strong analytical thinking, communication, project management, and execution skills.

Preferred Qualifications

• Experience in NutritionTech, HealthTech, FoodTech, functional food, wellness, lifestyle, or premium consumer brands.
• Demonstrated success in generating qualified leads and converting them into paying customers.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.