Digital Marketing Executive

About Social Bird Media Social Bird Media is a fast-growing, new-age influencer marketing agency connecting impactful brands with powerful voices. We specialize in storytelling, creator-led marketing, and ROI-focused digital campaigns across lifestyle, D2C, fintech, and more. We collaborate with top-tier creators and brands to deliver creative, high-impact solutions that amplify online presence.

Role Overview We’re looking for a creative and driven Digital Marketing Executive to manage and execute organic and paid marketing strategies across platforms. This role is ideal for someone with at least 1 year of experience who is passionate about social media growth, content strategy, performance marketing, and crafting compelling brand narratives through digital channels.

Key Responsibilities • Creative Strategy & Content Planning: Develop engaging content ideas, scripts, and creatives aligned with brand voice and campaign objectives. • Social Media Management: Handle day-to-day management of social media platforms (Instagram, LinkedIn, YouTube, etc.) with a focus on organic growth and engagement. • Paid Campaign Execution: Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other platforms to drive performance and ROI. • Content Calendar Management: Create and maintain monthly content calendars ensuring timely execution of campaigns, posts, and marketing activities. • Creative Scripting & Ideation: Write compelling scripts for reels, ads, and branded content ensuring high engagement and conversion potential. • Performance Tracking & Optimization: Monitor campaign performance, analyze key metrics, and optimize strategies for better results. • Email Marketing & Automation: Assist in planning and executing email campaigns, newsletters, and automation flows using relevant tools. • Tool Utilization: Work with tools like Google Analytics, Meta Business Suite, Mailchimp, HubSpot, or similar platforms for tracking and execution. • Market & Trend Research: Stay updated with the latest digital trends, platform algorithms, and competitor strategies to keep campaigns innovative and effective. • Team Collaboration: Coordinate with influencer marketing, design, and BD teams to ensure cohesive campaign execution.

Required Skills & Profile • Minimum 1 year of experience in digital marketing, social media management, or performance marketing. • Strong creative thinking with the ability to conceptualize engaging content and scripts. • Hands-on experience with social media platforms and paid advertising tools (Meta Ads, Google Ads). • Basic knowledge of email marketing tools and marketing automation. • Proficiency in tools like Google Sheets, Analytics, and marketing dashboards. • Strong communication, organizational skills, and attention to detail. • Ability to manage multiple campaigns and deadlines effectively. • Passion for digital trends, content creation, and performance-driven marketing.

Why Join Social Bird as a Digital Marketing Executive? • Work directly with the founder in a collaborative, high-energy culture. • Get hands-on experience across organic, paid, and influencer-driven campaigns. • Opportunity to work with premium brands and high-impact digital campaigns. • Clear growth path into roles like Performance Marketer, Digital Strategist, or Marketing Manager. • Be part of a fast-scaling agency with strong learning and growth opportunities. Location: Paschim Vihar, New Delhi Apply: yash.hr@socialbird.in