Digital Marketing Executive

Work Arrangement: 2 to 3 hours of overlap with Sydney business hours.

We are looking for an experienced and result-oriented Digital Marketing Executive to manage and enhance the online presence of our childcare centres in Sydney, Australia.

The ideal candidate should have strong experience in digital marketing, social media management, content creation, SEO, online advertising, and website management. Candidates with experience in the service industry will be preferred. Prior experience in the childcare or education sector would be an added advantage but is not mandatory.

Key Responsibilities

• Plan and execute digital marketing strategies to improve online visibility and brand awareness.
• Manage social media platforms, including Facebook, Instagram, and other relevant channels.
• Create engaging marketing content, social media posts, graphics, and promotional campaigns.
• Plan, manage, and optimise paid advertising campaigns across platforms such as Google Ads and Meta Ads.
• Implement SEO strategies to improve website rankings, organic traffic, and search visibility.
• Manage, update, and maintain the company website using WordPress or similar CMS platforms.
• Develop and execute content marketing strategies to attract prospective parents and generate enquiries.
• Monitor digital marketing performance, analyse campaign results, and prepare regular reports.
• Identify opportunities to improve website traffic, lead generation, and customer engagement.
• Ensure consistent brand messaging across all digital marketing channels.

Required Skills & Experience

• Minimum 5+ years of experience in Digital Marketing.
• Hands-on experience in social media marketing and management.
• Strong knowledge of content creation and digital advertising.
• Practical experience in SEO, keyword research, and website optimisation.
• Experience in website development, updating, and management, preferably using WordPress.
• Knowledge of Google Ads, Meta Ads, Google Analytics, and other digital marketing tools.
• Experience in lead generation and online brand promotion.
• Candidates with experience in any service-based industry will be preferred.
• Experience in childcare, education, healthcare, or related sectors will be an added advantage.
• Good written and verbal communication skills.

Work Requirements

• This is a remote position.
• Candidates must be available for 2 to 3 hours of overlap with Sydney, Australia business hours.
• Ability to work independently and manage multiple digital marketing activities.
• Strong planning, coordination, and time-management skills.