Digital Marketing Executive

Role & responsibilities

• Plan and execute digital marketing activities across multiple channels.
• Manage SEO activities, including keyword research, on-page and off-page optimization, and website performance monitoring.
• Plan, execute, and monitor PPC campaigns, including Google Ads and other paid advertising platforms.
• Generate quality leads from international markets through LinkedIn, SEO, social media, PPC campaigns, and other digital marketing channels.
• Identify and target international customers, business prospects, and potential clients through online research and digital marketing strategies.
• Track campaign performance using Google Analytics, Google Search Console, and other relevant tools.
• Coordinate with internal teams to develop marketing content, creatives, and promotional campaigns for international audiences.
• Monitor campaign performance and prepare regular reports on lead generation and conversions.
• Calling and follow-up with international leads or prospective customers will be an added advantage.

Preferred candidate profile

• Candidates with hands-on experience in managing multiple digital marketing channels.
• Experience in LinkedIn management and international B2B lead generation will be preferred.
• Candidates with experience in targeting overseas markets and generating export-related business leads will be an advantage.
• Self-motivated candidates with a result-oriented approach.
• Experience in calling international customers will be preferred.