Digital Marketing Executive

Role & responsibilities

• Social Media Management: Plan, create, and publish engaging content calendars across social media channels (LinkedIn, Instagram, Meta/Facebook, X, YouTube, etc.). Monitor community engagement and respond to inquiries.
• SEO & Website Optimization: Perform keyword research, on-page optimization, and regular site audits to improve organic search rankings and web traffic.
• Paid Advertising (PPC): Assist in setting up, monitoring, and optimizing paid ad campaigns on Google Ads, Meta Ads Manager, and LinkedIn Ads to maximize ROAS.
• Content & Email Marketing: Draft monthly newsletters, promotional email sequences, and blog posts. Segment email subscriber lists to drive lead nurturing.
• Performance Analytics & Reporting: Track key performance indicators (KPIs) using Google Analytics, Search Console, and platform metrics. Prepare weekly/monthly performance reports with actionable insights.
• Market Research: Monitor industry trends, competitor activities, and new digital marketing tools to identify growth opportunities

Preferred candidate profile

• Experience: 0 to 1 year in digital marketing. Completed at least 1 relevant internship in digital marketing, social media management, or content creation.
• Education: Bachelors degree in Marketing, Mass Communication, English, Business, or a related field (or a certified Digital Marketing course).