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    Job · 22211817

    Pandian Agro Foods Pvt Ltd logo

    Digital Marketing Executive

    Pandian Agro Foods Pvt Ltd · Madurai · onsite · Posted 1d ago

    ₹1.5L - ₹2.5L PA1–3 yrsfulltimeSourced fromNaukri

    About a minute. You'll make an account on the way through.

    About this role


    Roles and Responsibilities:

    E-Commerce Management


    • Manage and monitor product listings across Amazon, Flipkart, Jiomart, Myntra (if applicable), Meesho, and other online marketplaces.
    • Create, update, and optimize product listings with accurate descriptions, specifications, images, keywords, and pricing.
    • Ensure product availability, inventory synchronization, and pricing accuracy across all platforms.
    • Process and monitor online customer orders from receipt to successful delivery.
    • Coordinate with warehouse, dispatch, logistics, and customer support teams for smooth order fulfillment.
    • Track daily sales performance and marketplace analytics.
    • Handle returns, replacements, refunds, customer complaints, and seller account health.

    Quick Commerce Management


    • Manage product listings and operations on Blinkit, Zepto, Swiggy Instamart, BigBasket, and other Quick Commerce platforms.
    • Coordinate with category managers to improve product visibility.
    • Monitor stock availability to avoid out-of-stock situations.
    • Plan platform-specific promotional campaigns and offers.
    • Improve product rankings and visibility on quick commerce platforms.

    Marketplace Relationship Management


    • Coordinate directly with Amazon, Flipkart, Blinkit, Zepto, and other marketplace account managers.
    • Build strong relationships with platform partners.
    • Participate in platform campaigns such as Great Indian Festival, Big Billion Days, Prime Day, and seasonal promotions.
    • Resolve seller account issues and ensure policy compliance.

    Digital Marketing & Social Media


    • Plan and execute digital marketing campaigns.
    • Manage promotions on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), and WhatsApp Business.
    • Develop creative social media campaigns to increase brand awareness and customer engagement.
    • Work closely with influencers and digital creators for promotional activities.
    • Monitor campaign performance and optimize based on ROI.

    SEO & Content Optimization


    • Perform keyword research for products.
    • Optimize product titles, descriptions, backend keywords, and metadata.
    • Improve organic product rankings through SEO best practices.
    • Create SEO-friendly content for websites, blogs, and product pages.

    Creative Content & Design


    • Generate innovative marketing ideas and promotional concepts.
    • Coordinate with graphic designers or independently create basic creatives using Canva, Photoshop, Illustrator, or similar tools.
    • Design banners, promotional posters, social media posts, reels, stories, product images, and campaign creatives.
    • Assist in creating product videos and promotional content.

    Website Management


    • Update website products, pricing, banners, and promotional offers.
    • Ensure website content is accurate and user-friendly.
    • Monitor website performance and suggest improvements to enhance customer experience.

    Sales & Performance Analysis


    • Prepare daily, weekly, and monthly sales reports.
    • Analyze sales trends, customer behavior, and conversion rates.
    • Identify opportunities to improve online sales performance.
    • Recommend pricing strategies and promotional offers.

    Customer Experience


    • Respond to customer inquiries received through e-commerce platforms and social media.
    • Ensure timely resolution of customer issues.
    • Maintain high customer satisfaction ratings.

    Promotions & Campaign Planning


    • Plan seasonal campaigns and festival promotions.
    • Coordinate discount offers, coupons, bundles, and flash sales.
    • Work with marketing teams to launch new products online.

    Competitor Analysis


    • Monitor competitor pricing, product launches, promotions, and customer reviews.
    • Provide actionable insights to improve market competitiveness.
    • Identify emerging online market trends and customer preferences.

    Required Skills


    • Strong knowledge of E-Commerce platforms.
    • Experience managing Amazon Seller Central and Flipkart Seller Hub.
    • Knowledge of Quick Commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and BigBasket.
    • Digital Marketing knowledge.
    • Social Media Marketing expertise.
    • Search Engine Optimization (SEO).
    • Content Marketing.
    • Creative thinking and campaign planning.
    • Graphic design skills (Canva, Adobe Photoshop, Illustrator or similar tools).
    • Basic video editing knowledge is an added advantage.
    • Product photography coordination.
    • Marketplace advertising knowledge (Amazon Ads, Flipkart Ads, Meta Ads, Google Ads).
    • Strong communication and negotiation skills.
    • Analytical mindset with proficiency in Microsoft Excel and reporting.
    • Good understanding of customer behavior and online shopping trends.

    Preferred Qualifications


    • Bachelor's Degree in Marketing, Business Administration, Commerce, Digital Marketing, or a related field.
    • Certifications in Digital Marketing, SEO, Google Ads, Meta Ads, or E-Commerce will be an added advantage.

    Interested Candidate please contact:
    Contact:[phone removed](call and fix appointment to attend interview)
    Mail ID:[email removed]




    Sourced from naukri

    Skills

    Web Marketingdisplay advertisingOnline BrandingInternet AdvertisingAnalyticsDigital MediaSMMSEODigital BrandingDigital StrategyDigital AdvertisingFacebookGoogle AdsDigital Marketingdigital campaignsSEMOnline Marketing

    Digital Marketing Executive · waiting for your command