Digital Marketing Executive

Digital Marketing Executive (Paid Campaigns)

Company: Protrainy Skilled Learning Pvt. Ltd.

Location: Bhubaneswar, Odisha

Work Mode: Work From Office (Onsite)

Experience: 1–4 Years

Employment Type: Full-Time

About the Role

We are looking for a performance-driven Digital Marketing Executive with hands-on experience in running paid advertising campaigns, managing ad accounts, and optimising campaigns to generate quality leads and conversions.

Key Responsibilities

Plan, execute, and manage paid campaigns across Google Ads and Meta Ads (Facebook & Instagram).

Set up, monitor, and optimise ad campaigns to improve lead generation, conversions, and ROI.

Manage campaign budgets, bidding strategies, audience targeting, and ad placements.

Track campaign performance, CPL, CPC, CTR, conversion rates, and ROAS.

Analyse campaign data and prepare regular performance reports.

Conduct A/B testing for ad creatives, copy, audiences, and landing pages.

Coordinate with the content and design teams for ad creatives and campaign assets.

Monitor lead quality and work with the sales team to improve campaign outcomes.

Stay updated with digital advertising trends, tools, and platform updates.

Requirements

1–4 years of hands-on experience in digital marketing, particularly paid advertising and performance marketing.

Practical experience running and managing Google Ads and Meta Ads campaigns.

Understanding of lead generation funnels, conversion tracking, pixels, and analytics.

Experience with Google Analytics 4, Google Tag Manager, and Meta Pixel is preferred.

Strong analytical skills with the ability to optimise campaigns based on performance data.

Ability to manage advertising budgets and deliver measurable results.

Preferred Skills

Experience in EdTech, education, or lead-generation businesses.

Knowledge of landing page optimisation and remarketing campaigns.

A portfolio or case studies demonstrating previous campaign performance.

Candidates should have practical experience running live paid campaigns, not just theoretical knowledge of digital marketing.