Digital Marketing Executive

Digital Marketing Executive – Performance & Social Media

Company: MegaRyse Edu Center

Location: Whitefield, Bengaluru

Work Mode: Full-time, on-site

Experience: 1–3 years

About the Role

MegaRyse Edu Center is looking for a hands-on Digital Marketing Executive with 1–3 years of practical experience in performance marketing and lead generation.

Your primary responsibility will be to generate qualified leads through paid advertising campaigns on Meta Ads (Facebook and Instagram), Google Ads and other relevant digital advertising platforms. You should have personally managed campaigns, monitored performance, optimized budgets and worked towards improving lead quality and conversions.

Alongside performance marketing, you will support social media planning, content creation, reel editing and organic content publishing.

Key Responsibilities

Performance Marketing – 60%

• Plan, execute and optimize lead-generation campaigns on Meta Ads and Google Ads.
• Generate qualified enquiries for MegaRyse's education and career guidance offerings.
• Monitor campaign budgets, cost per lead (CPL), conversion rates and lead quality.
• Test ad creatives, copy, audiences and landing pages to improve campaign performance.
• Track campaign results and prepare performance reports with actionable insights.
• Support SEO activities, including keyword research, on-page optimization and Google Search Console monitoring.

Social Media & Content – 40%

• Plan and maintain content calendars for Instagram and LinkedIn.
• Develop content ideas, hooks, captions, scripts and calls to action.
• Create and edit reels, short-form videos, ad creatives and social media posts.
• Coordinate content production with the team and maintain brand consistency.
• Monitor content performance and use insights to improve engagement and enquiries.

Requirements

• 1–3 years of hands-on digital marketing experience.
• Practical experience personally managing Meta Ads and Google Ads campaigns.
• Demonstrated understanding of lead generation, campaign optimization and lead quality.
• Ability to analyze CPL, conversions and campaign performance.
• Working knowledge of SEO and analytics tools.
• Ability to plan social media calendars and independently create or edit content.
• Strong analytical, creative and problem-solving skills.

How to ApplySend your resume to [HIDDEN TEXT]. Candidates should be prepared to discuss campaigns they have personally managed, including budgets, leads generated, CPL, lead quality and results.