Digital Marketing Executive
Source One E-commerce Inc. · Remote · remote · Posted today
About a minute. You'll make an account on the way through.
About this role
About the Role
We're hiring a Performance Marketing Executive to own paid acquisition on Google and Meta for our e-commerce business. You'll spend roughly 70% of your time on paid campaigns and 30% on SEO, using organic insights to make every ad rupee work harder. You'll have real budget ownership and clear targets, and your work will directly move revenue.
What You'll Do
Paid Advertising (Google & Meta)
Plan, launch, and optimize Google Search, Shopping, Performance Max, Facebook, and Instagram campaigns.
Track daily performance and improve ROAS, CPA, conversion rate, and lead quality.
Manage Google Merchant Center feeds and resolve errors and disapprovals quickly.
Build retargeting campaigns across both platforms to boost conversions.
Run A/B tests on creatives, headlines, audiences, product titles, and landing pages.
Set up and maintain conversion tracking using GA4, Google Tag Manager, Google Ads, and Meta Pixel.
Allocate budgets based on campaign profitability and performance trends.
SEO
Run regular on-page and technical audits covering meta tags, site speed, crawlability, indexation, sitemaps, and schema markup.
Build organic visibility through link building and outreach.
Use organic data, such as high-intent keywords and top-performing pages, to improve ad keywords, copy, and landing pages.
Work with content and design teams to produce SEO-ready pages and ad creatives.
Reporting
Deliver weekly and monthly reports with clear insights and next steps across paid and organic channels.
What Success Looks Like in Year One
Measurably improve blended ROAS and lower acquisition cost.
Keep Merchant Center feeds healthy, with minimal disapprovals.
Grow organic traffic and rankings for priority keywords.
What You Bring
3-5 years of hands-on experience managing Google Ads and Meta Ads, with results you can show.
Practical experience with Shopping, Performance Max, and Merchant Center.
Working knowledge of on-page and technical SEO, plus basic link building.
Proficiency with Google Ads, Meta Business Suite, GA4, GTM, Search Console, and SEMrush or Ahrefs.
Strong analytical skills, including spreadsheets, pivot tables, and dashboards.
Clear communication and the ability to work with design, content, and development teams.
Self-starter who can manage multiple campaigns in a fast-paced setting.
Nice to Have
Experience with Shopify, WooCommerce, or similar e-commerce platforms.
Exposure to digital PR or guest posting.
Sourced from naukri