Digital Marketing Executive

Company: Insight Education Consultancy
Location: Baner, Pune, Maharashtra
Job Type: Full-Time | Work from Office
Experience: 5 Years
Salary: 35,000–45,000 per month (depending on experience and expertise)

About Insight Education Consultancy

Insight Education Consultancy is an education consultancy based in Baner, Pune, specializing in medical admissions guidance for NEET UG (MBBS) and NEET PG aspirants. We help students and parents navigate the medical admission process by providing guidance on college selection, counselling procedures, admission strategies, and related services.

We are looking for a results-driven Digital Marketing Expert who can strengthen our online presence, generate high-quality student enquiries, improve brand visibility, and drive business growth through digital marketing.

The ideal candidate should have hands-on experience in performance marketing, lead generation, social media management, and digital advertising, preferably in the education or consultancy industry.

Key Responsibilities

1. Performance Marketing & Paid Advertising

• Plan, execute, and manage paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
• Generate high-quality leads from students and parents seeking NEET UG MBBS and NEET PG admission guidance.
• Manage advertising budgets efficiently to achieve the best possible cost per lead (CPL) and return on advertising spend (ROAS).
• Develop and test different advertising creatives, landing pages, audience segments, and campaign strategies.
• Monitor campaign performance and optimize campaigns to improve lead quality, conversion rates, and overall marketing ROI.
• Implement remarketing campaigns to re-engage prospective students and parents.

2. Social Media Management

• Manage and grow the company's presence on Instagram, Facebook, YouTube, and other relevant social media platforms.
• Develop a monthly social media content calendar aligned with admission cycles and marketing objectives.
• Plan engaging content, including educational posts, reels, stories, admission updates, and student guidance videos.
• Coordinate with graphic designers, video editors, and content creators to produce high-quality marketing materials.
• Monitor engagement, reach, follower growth, and audience behaviour.
• Identify relevant trends and opportunities to increase organic reach and brand awareness.

3. Lead Generation & Conversion Optimization

• Develop effective digital marketing strategies to generate qualified enquiries from NEET UG and NEET PG aspirants.
• Understand the student admission journey and create targeted campaigns for different courses and admission requirements.
• Collaborate with the counselling and telecalling teams to improve lead quality and lead-to-admission conversion rates.
• Track leads from initial enquiry through counselling and admission wherever the necessary CRM and tracking systems are available.
• Analyse lead quality and work with the sales team to identify opportunities for improvement.
• Implement lead tracking, conversion tracking, and remarketing strategies.

4. SEO & Website Management

• Improve the company's website visibility on Google through search engine optimization (SEO).
• Conduct keyword research related to MBBS admissions, NEET UG counselling, NEET PG admissions, medical colleges, and admission consultancy services.
• Optimize website pages, landing pages, blogs, and other content for relevant search queries.
• Identify opportunities to improve organic traffic, website enquiries, and search rankings.
• Monitor website performance using Google Analytics 4, Google Search Console, and other relevant tools.
• Coordinate with website developers to improve website speed, user experience, landing pages, and conversion rates.

5. Content Marketing & Brand Building

• Develop digital marketing campaigns around important admission events, counselling rounds, deadlines, and college admission updates.
• Work with the content and design teams to create informative and engaging content for students and parents.
• Help establish Insight Education Consultancy as a trusted brand in medical admission counselling.
• Develop campaign concepts, promotional strategies, and digital communication plans.
• Ensure all marketing communications are accurate, professional, and consistent with the company's brand identity.

6. Analytics, Reporting & Strategy

• Prepare weekly and monthly digital marketing performance reports.
• Track key performance indicators (KPIs), including:
• Advertising expenditure
• Number of leads generated
• Cost per lead (CPL)
• Qualified leads
• Cost per qualified lead
• Website traffic and organic rankings
• Social media reach and engagement
• Counselling conversions and admissions attributed to marketing campaigns
• Analyse campaign data and recommend strategies to improve performance.
• Maintain proper tracking and reporting of marketing campaigns across platforms.
• Identify new digital marketing opportunities and competitor strategies.

Required Skills & Qualifications

Educational Qualification:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
• Relevant certifications in Google Ads, Meta Ads, or digital marketing will be an advantage.

Technical Skills:

• Hands-on experience with Google Ads.
• Hands-on experience with Meta Ads Manager.
• Knowledge of SEO and keyword research.
• Experience with Google Analytics 4 and Google Search Console.
• Understanding of landing page optimization and conversion tracking.
• Knowledge of social media marketing and content planning.
• Familiarity with CRM systems and lead management processes.
• Basic understanding of Canva or other creative tools is an advantage.
• Knowledge of Google Tag Manager, Meta Pixel, and remarketing is preferred.

Professional Skills:

• Strong analytical and problem-solving abilities.
• Excellent communication and coordination skills.
• Ability to work independently and manage multiple campaigns.
• A results-oriented approach with a focus on lead quality and business growth.
• Ability to work in a fast-paced environment, particularly during peak admission and counselling seasons.

Preferred Candidate Profile

We are particularly interested in candidates who:

• Have previously worked with education consultancies, coaching institutes, edtech companies, or admission counselling businesses.
• Have experience generating leads for high-value services.
• Understand the Indian education market and student acquisition strategies.
• Can demonstrate previous campaign results through actual performance data.
• Understand the difference between generating a large number of leads and generating leads that convert into paying customers.
• Can independently plan, execute, analyse, and optimize digital marketing campaigns.

Important: Candidates must be able to demonstrate practical experience in running digital advertising campaigns. Candidates with only theoretical knowledge or social media posting experience, without performance marketing expertise, may not be suitable for this position.

Key Performance Indicators (KPIs)

The candidate will be evaluated on measurable business outcomes rather than simply the number of posts published or campaigns launched.

Performance AreaKey Performance IndicatorPaid AdvertisingCost per lead and cost per qualified leadLead GenerationNumber of relevant student and parent enquiriesLead QualityPercentage of leads meeting the company's qualification criteriaLead ConversionContribution to counselling bookings and admissionsGoogle AdsCampaign efficiency and conversion performanceMeta AdsLead generation efficiency and campaign ROISEOGrowth in relevant organic traffic and search visibilitySocial MediaReach, engagement, and relevant audience growthReportingAccuracy and timeliness of weekly and monthly reports

Targets should be finalized after reviewing the company's existing marketing performance, advertising budget, lead-to-admission conversion rate, and seasonal demand.

Salary & Benefits

• Salary: 35,000–45,000 per month, depending on experience and demonstrated results.
• Performance-based incentives may be offered for achieving agreed marketing targets.
• Opportunity to take ownership of digital marketing strategy and contribute directly to business growth.
• Full-time, work-from-office position at Baner, Pune.

Candidates with a strong track record in performance marketing and lead generation may be considered for a higher salary based on their capabilities.