Digital Marketing Executive

Role & responsibilities

1. Digital Marketing Strategy: Develop and implement digital marketing strategies aligned with company objectives, target industries, and business growth plans.
2. Target Audience Identification: Identify and reach potential customers, decision-makers, procurement managers, plant heads, and business owners in the edible oil and food processing industries.
3. Lead Generation: Generate high-quality business enquiries and sales leads through digital platforms while minimising customer acquisition costs.
4. Paid Advertising: Plan, execute, and optimise Google Ads, LinkedIn Ads, and other relevant advertising campaigns to achieve maximum results within the allocated budget.
5. Social Media Marketing: Manage company profiles on LinkedIn, YouTube, Instagram, Facebook, and other relevant platforms to strengthen brand presence and engagement.
6. SEO and Website Optimisation: Improve website visibility on search engines through keyword research, SEO strategies, relevant content, and website performance optimisation.
7. Content Marketing: Develop marketing content, technical posts, product presentations, case studies, videos, and promotional materials that communicate our technologies and product advantages effectively.
8. Competitor Analysis: Study competitors, their digital marketing strategies, online presence, and customer acquisition methods to identify new growth opportunities.
9. Campaign Performance Analysis: Monitor campaign performance, website traffic, lead quality, conversion rates, and cost per lead. Use analytics to continuously improve results.
10. Cost Optimization: Identify the most economical digital channels and marketing methods to reach the maximum number of relevant potential customers without unnecessary expenditure.
11. Sales Coordination: Work closely with the sales team to understand customer requirements, follow up on generated leads, and improve lead-to-enquiry and enquiry-to-order conversion rates.
12. Market Expansion: Explore digital marketing opportunities to reach customers across India and international markets.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Number of qualified leads generated.
• Cost per qualified lead and overall marketing expenditure.
• Quality and relevance of enquiries generated.
• Website traffic and search engine visibility.
• Advertising campaign ROI and conversion rates.
• Growth in brand awareness among the target audience.
• Contribution of digital marketing to business enquiries and sales opportunities.

Job Summary

We are looking for a result-oriented Digital Marketing Executive who can develop and execute effective digital marketing strategies to promote our products and technologies to the right target audience in the most efficient and cost-effective manner.

The candidate will be responsible for increasing brand awareness, generating quality business leads, reaching potential customers across relevant industries, and maximizing marketing ROI through data-driven digital campaigns.