Digital Marketing Executive

Role and Responsibilities:-

• Paid Advertising (PPC / Performance Marketing): Plan, run, and optimize paid ad campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn to maximize ROI and lower cost-per-lead (CPL).
• Search Engine Optimization (SEO): Execute on-page, off-page, and technical SEO strategies, conduct keyword research, and track organic traffic growth.
• Social Media Management: Manage and grow social media handles (Instagram, LinkedIn, Facebook, etc.) with engaging content, captions, and consistent posting schedules.
• Analytics & Reporting: Monitor campaign performance using Google Analytics (GA4), Google Search Console, and GTM, preparing regular performance reports and insights.
• Market Research: Keep up to date with digital marketing trends, competitor strategies, and new platform updates.

Required Skills & Qualifications

• Education: Bachelors degree in any field
• Experience: 1 to 3 years of hands-on experience in digital marketing or performance marketing.
• Proficiency in Google Ads, Meta Business Suite, and SEO fundamentals.
• Working knowledge of Google Analytics 4 (GA4) and SEO tools.
• Strong analytical mindset, good written/verbal communication, and the ability to handle multiple tasks independently