Digital Marketing Executive

Job Summary


Responsibilities

Performance Marketing

• Plan, manage, and optimize campaigns across Google, Meta, LinkedIn, YouTube, display networks, and ChatGPT Ads, where available.
• Manage advertising budgets, audience targeting, remarketing, creatives, conversion tracking, and A/B testing.
• Monitor key metrics, including CPC, CPL, CPA, CAC, ROAS, and conversion rate (CVR), to improve campaign performance and ROI.

SEO and Organic Growth

• Execute technical, on-page, and off-page SEO strategies.
• Conduct keyword research, competitor analysis, SEO audits, and content-gap analysis.
• Monitor search rankings, organic traffic, indexing, Core Web Vitals, and conversions.

Analytics, Attribution, and Reporting

• Manage GA4, Google Tag Manager (GTM), Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
• Develop performance dashboards and reports using Looker Studio, Power BI, Excel, or Google Sheets.
• Analyze marketing funnels, attribution, conversions, CAC, CPL, and ROAS to identify opportunities for improvement.

Lead Generation and Conversion Optimization

• Generate qualified leads through paid advertising and organic marketing channels.
• Track lead quality, campaign effectiveness, and funnel conversion rates.
• Collaborate with Sales teams to improve lead conversion, conversion rate optimization (CRO), and landing-page performance.

Marketing Automation and AI

• Build and optimize marketing workflows using n8n, Zapier, and Make.
• Integrate CRM platforms, APIs, and webhooks to streamline marketing processes.
• Use AI tools such as ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content creation, analysis, and automation.

Content and Creative Support

• Support social media campaigns, advertising creatives, reels, videos, and thumbnails.
• Use tools such as Canva, CapCut, Adobe Express, and AI-powered creative platforms.

Must-Have Skills

• Paid advertising, SEO, GA4, GTM, Google Search Console, and conversion tracking.
• Reporting and analytics using Looker Studio, Power BI, Excel, or Google Sheets.
• Marketing automation tools such as n8n, Zapier, and Make.
• Understanding of APIs, webhooks, and CRM integrations.
• Strong knowledge of lead generation, marketing funnels, CRO, and ROI optimization.
• Excellent analytical, communication, and problem-solving skills.

Good to Have

• Experience in SaaS, technology, EdTech, fintech, B2B/B2C marketing, or lead generation.
• Knowledge of AI marketing, CRM platforms, HTML, JavaScript, and website architecture.
• Experience with HubSpot, Salesforce, or Zoho.

Qualifications

• Bachelor s degree in Marketing, Business, Engineering, Computer Science, or a related field.
• 2-5 years of relevant, hands-on digital marketing experience.
• Proven ability to deliver measurable results in lead generation, customer acquisition, and conversion optimization.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.