Digital Marketing Executive

Role & responsibilities

• Plan and execute digital campaigns aligned with business goals and lead-generation objectives
• Manage LinkedIn, Instagram, Facebook and other social platforms: content calendars, publishing, engagement and performance tracking
• Drive on-page and off-page SEO: keyword research, content optimization, backlink building, website analytics
• Coordinate blogs, articles, newsletters, creatives and marketing copy
• Plan, run and optimize Google Ads and Meta Ads (LinkedIn Ads is an advantage)
• Track traffic, engagement, conversions and lead quality using GA4, Search Console and other tools; recommend improvements
• Support product announcements, website launches, PR amplification and online brand reputation
• Collaborate with leadership, design, content, product and business development teams

Preferred candidate profile

• ~3 years of hands-on digital marketing experience across SEO, social, content and performance marketing
• Working knowledge of GA4, Google Search Console, Google Ads, Meta Business Suite and Canva
• Strong copywriting, communication, analytical and coordination skills
• SaaS / AI / technology / B2B marketing exposure is an added advantage

To apply: share your CV with links to campaigns, social pages or portfolio.