Digital Marketing Executive

Digital Marketer

Company: G-TEC EDUCATION
Location: Trichy, Tamil Nadu
Job Type: Full-time | Work from Office

About the Role

G-TEC EDUCATION, Trichy is looking for a skilled and result-oriented Digital Marketer to manage and execute the company's in-house digital marketing activities.

The candidate will be responsible for increasing brand visibility, generating quality student admission leads, managing paid advertising campaigns, and improving overall digital marketing performance.

Key Responsibilities

• Plan and execute digital marketing strategies for G-TEC Education.
• Manage Instagram, Facebook and other relevant social media platforms.
• Plan social media content calendars and coordinate with the in-house Graphic Designer for creatives.
• Create, manage and optimize Meta Ads (Facebook & Instagram) campaigns.
• Plan and execute Google Ads campaigns, including Search and Display advertising.
• Perform keyword research and implement Search Engine Optimization (SEO) strategies.
• Manage and optimize Google Business Profile to improve local search visibility.
• Develop and execute lead-generation campaigns focused on student admissions.
• Monitor campaign performance, lead quality, cost per lead (CPL) and conversion rates.
• Track leads generated through different digital marketing channels.
• Implement and manage Google Analytics (GA4), Google Search Console and other marketing tools.
• Conduct competitor analysis and identify opportunities for business growth.
• Optimize landing pages and digital campaigns to improve lead conversions.
• Coordinate with the admissions and counselling teams to evaluate lead quality and admission conversions.
• Prepare weekly and monthly digital marketing performance reports.
• Stay updated with the latest digital marketing trends, tools and advertising practices.

Required Skills

• Search Engine Optimization (SEO)
• Google Ads
• Meta Ads / Facebook & Instagram Advertising
• Social Media Marketing
• Google Analytics (GA4)
• Google Search Console
• Keyword Research
• Lead Generation
• Content Marketing
• Campaign Optimization
• Conversion Tracking
• Marketing Analytics & Reporting
• Google Business Profile Optimization
• Basic Canva or graphic design knowledge is an advantage.

Candidate Profile

• Strong practical knowledge of digital marketing.
• Hands-on experience managing live Google Ads and Meta Ads campaigns.
• Experience generating leads through paid and organic marketing channels.
• Good understanding of campaign budgets, cost per lead and return on advertising spend.
• Ability to analyze campaign performance and make data-driven improvements.
• Good communication and coordination skills.
• Creative, analytical and result-oriented approach.
• Ability to independently plan and execute digital marketing activities.
• Experience in education, training institutes or other lead-generation businesses is an advantage.

Previous experience in managing paid advertising campaigns and generating measurable business leads is strongly preferred.

Job Details

Position: Digital Marketer
Company: G-TEC EDUCATION
Location: Trichy
Employment Type: Full-time
Work Mode: In person / Work from Office