Digital Marketing Executive

Job Summary


Details

• Location : Pune, India
• Experience : 1-3 Years
• Employment Type : Full-Time
• Notice Period : Immediate/15-day joiners are only applicable.

Role Overview


Responsibilities

• Campaign Execution & Paid Media: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• SEO & Content Strategy: Conduct keyword research and optimize web content for search engines (on-page and technical SEO).
• Oversee content creation for blogs and social channels.
• Social Media Management: Create, schedule, and analyze content across primary social platforms to build brand presence and community engagement.
• Email Marketing & Automation: Design, segment, and deploy targeted email drip campaigns, newsletters, and lead nurturing workflows.
• Analytics & Reporting: Track key performance indicators (CAC, ROAS, CTR, conversion rates) using Google Analytics 4 (GA4) and Looker Studio.
• Deliver weekly performance insights.
• Conversion Rate Optimization (CRO): Run A/B tests on landing pages, calls-to-action, and ad creatives to maximize conversion funnels.

Requirements & Qualifications

• Experience : 1-3 years of hands-on experience in a digital marketing role (agency or in-house).
• Technical Skills : Proficiency with Google Analytics 4, Google Ads, Meta Ads Manager, SEO tools (Semrush/Ahrefs), and CMS platforms (WordPress/HubSpot).
• Analytical Mindset : Strong capability to turn raw marketing data into actionable campaign adjustments.
• Copywriting : Excellent written communication skills for ad copy, email subject lines, and social captions.

Preferred Qualifications

• Google Search/Analytics or Meta Blueprint certifications.
• Basic working knowledge of visual design (Canva/Photoshop) or video editing platforms.
• Hands-on experience with CRM tools; proficiency in Zoho preferred.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.