Digital Marketing Executive

Roles & Responsibilities

1. Digital Marketing Strategy: Plan and execute digital marketing campaigns to promote real estate projects, residential properties, redevelopment projects, and property launches.
2. Social Media Management: Manage company social media accounts, including Instagram, Facebook, LinkedIn, and YouTube. Plan and publish regular posts, reels, stories, and project updates.
3. Lead Generation: Generate qualified leads for ongoing real estate projects through digital platforms and ensure campaigns support sales targets.
4. Paid Advertising: Plan, execute, and monitor paid campaigns on Meta Ads (Facebook and Instagram) and Google Ads to generate property enquiries and site visits.
5. Content Creation & Coordination: Coordinate with graphic designers, video editors, photographers, and agencies to develop creative posts, project videos, brochures, banners, and promotional content.
6. Website Management: Coordinate website updates, project landing pages, property details, enquiry forms, and SEO activities to improve online visibility.
7. Search Engine Optimization (SEO): Implement SEO strategies, keyword research, and local SEO activities to improve search rankings and website traffic.
8. Lead Tracking & Reporting: Monitor digital leads, cost per lead (CPL), campaign performance, conversions, and site visit enquiries. Prepare regular performance reports for management.
9. Competitor Analysis: Research competitor projects, digital campaigns, pricing promotions, marketing strategies, and market trends in the Pune real estate market.
10. Brand Management: Maintain consistent brand identity, communication, and quality across all digital platforms and marketing materials.
11. CRM & Sales Coordination: Coordinate with the sales and CRM teams to track lead quality, follow up on campaign performance, and improve lead conversion rates.
12. Project Marketing: Develop digital promotional campaigns for project launches, bookings, construction updates, customer testimonials, and redevelopment opportunities.
13. Online Reputation Management: Monitor online reviews, comments, messages, and enquiries, ensuring timely responses and professional communication.
14. Budget Management: Monitor digital advertising budgets, optimize campaign spending, and maximize return on marketing investment.
15. Reporting to Management: Provide regular updates on campaign results, lead generation, social media growth, marketing expenditure, and upcoming campaign plans.