Digital Marketing Executive

Roles and Responsibilities

• Develop and execute digital marketing strategies across search engine optimization (SEO), social media optimization (SMO), pay-per-click advertising (PPC), and social media marketing.
  
• Manage and optimize Google AdWords campaigns, Facebook ads, and Facebook marketing efforts to achieve desired results.
  
• Conduct keyword research and on-page optimization to improve website visibility in search engines.
  
• Analyze campaign performance using analytics tools like Google Analytics to identify areas for improvement.
  
• Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with business objectives.