Digital Marketing Executive

Job Description:

Role Overview
The Digital Marketing Executive will plan, execute, and optimise online marketing campaigns to increase brand visibility, lead generation, and customer engagement across digital platforms.

Key Responsibilities
Plan and execute digital marketing campaigns across Google, Meta (Facebook/Instagram), and LinkedIn.
Manage social media pages, content posting, and audience engagement.
Run and optimise paid ads to generate leads and improve ROI.
Coordinate with design/content teams for creatives and campaign materials.
Monitor campaign performance and prepare regular MIS reports.
Manage website content updates and basic SEO activities.
Track leads and coordinate with the sales team for conversion analysis.

Required Skills & Qualifications
Hands-on experience in digital marketing tools and platforms.
Knowledge of SEO, SEM, social media marketing, and paid advertising.
Strong analytical and reporting skills.
Good communication and creativity skills.
Ability to manage multiple campaigns simultaneously.