Digital Marketing Executive

Role & responsibilities

• Develop and execute SEO strategies to improve organic search rankings and traffic
• Write and optimize content for blogs, landing pages, ads, and email campaigns
• Plan and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads)
• Monitor and analyze performance using GA4 and other analytics tools; report on KPIs
• Build and manage email marketing campaigns and automation workflows
• Manage social media content calendars and community engagement
• Improve conversion rates across landing pages and campaigns
• Collaborate with design/content teams on video and visual content
• Develop and refine marketing funnels aligned with business goals
• Stay current on digital marketing trends, algorithm updates, and best practices