Digital Marketing Executive

Role & responsibilities

• Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness • Performing activities relating to Search Engine Optimization on a continuous basis • Creating and executing SMS and E-mail based marketing campaigns • Executing Social Media efforts and striving to improve the results in terms likes, shares, tweets, etc. • Reviewing and actively managing digital marketing • Promoting employers products and/or services in the digital space • Using and researching the internet and new media to reach new customers, generate leads and retain existing customers • Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results. • Prepare online newsletters and promotional emails and organize their distribution through various channels. • Product Content Optimization • Responsible for all Google Campaign like Search keyword, Display, Shopping adv

Preferred candidate profile

• Education level and/or relevant experience(s) • Any Bachelor degree. • Strong understanding of current online marketing concepts, strategy and best practice. • Experience in ecommerce, SEO, PPC, Email marketing, and social media. • More than 2years experience

Nice-to-Have:

• Knowledge and skills :(general

and technical) • Should be highly up-to-date with advances in web technology • Must know all about social networking and viral marketing campaigns • Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should know what makes a product innovative in the digital world • Should be comfortable writing and communicating effectively about technology (Related to SEO). • Must be able to think creatively about innovative approaches to marketing. • Excellent communication skill in English (Both Written and Verbal) • Analysis Skills (i.e. Campaign, Marketing Competition, CPC/bid)