Digital Marketing Executive
Wellness Forever Medicare · Mumbai · onsite · Posted 21d ago
₹4.0L - ₹6.0L PA2–4 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Execute CRM and retention campaigns (push notifications, WhatsApp, email) using CRM/CDP platforms such as MoEngage, Gupshup and other Messaging Platforms.
- Create and write content for SMS, WhatsApp, push notifications, and other communications as needed.
- Prepare and maintain campaign performance reports using Excel and data analysis to track key metrics and inform decision-making.
- Build and manage customer segments/cohorts for targeted retention and coupon campaigns
- Collaborate with app growth, content, and design teams to align campaigns with business goals
- Support A/B testing and optimization initiatives across CRM and paid channels
- Assist in planning and executing SEO initiatives, including on-page optimization, content briefs, and tracking organic performance
- Support paid media campaigns on Google Ads
- Stay current with digital marketing trends, platform updates, and competitor activity
- 13 years of experience in digital marketing, preferably in e-commerce, D2C, retail, or pharmacy/wellness
- Comfortable working with data building reports and drawing basic performance insights using excel and other AI based tools.
- Hands-on experience with Excel (pivot tables, VLOOKUP/formulas) for reporting and data analysis
- Exposure to CRM/CDP platforms (MoEngage, WebEngage, CleverTap, or similar) is a strong plus
- Basic knowledge of Google Ads, Google Analytics (GA4), and basic SEO practices
- Content and Content Calendars creation skills using AI Tools
Sourced from naukri
Skills
cdpRetention Marketingcrm managementMoEngageGupshupSEOPaid MediaGoogle Ads
About Wellness Forever Medicare
Wellness Forever Medicare
Retail
1.6k+
employees
2008
18 years old
Mumbai,Maharashtra
India
₹3L PA avg
Avg at Wellness Forever Medicare
₹4L – ₹6L PA
This role
About
Wellness Forever Medicare is positioned in the retail pharmacy sector, focusing on accessible and affordable healthcare products amidst rising wellness demands.
Industries
RetailInternet
Employee ratings
10 reviews
3.9/ 5
Culture
4.3
Career growth
3.8
Work-life
4.3
Employees rate it well for
Skill Development40Overall Company39
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