Digital Marketing Executive

WE ARE HIRING | DIGITAL MARKETING / META ADS SPECIALIST / EXECUTIVE

The Latest Label, a luxury womens fashion brand, is looking for an experienced Meta Ads Specialist / Executive to manage and scale performance marketing campaigns across Facebook and Instagram.

Key Responsibilities

* Plan, execute, and optimize Meta Ads campaigns.

* Manage campaign budgets, targeting, retargeting, and scaling.

* Monitor ROAS, CPA, CTR, CPC, CPM, and conversion performance.

* Conduct A/B testing of creatives, audiences, and ad copies.

* Analyze campaign performance and implement optimization strategies.

* Coordinate with the Creative and Brand teams to develop high-performing campaigns.

* Manage Meta Pixel, conversion tracking, custom audiences, and retargeting.

Requirements

* 2+ years of hands-on experience in Meta Ads / Performance Marketing.

* Strong experience with E-commerce or D2C brands; fashion industry experience preferred.

* Strong analytical and performance-driven approach.

* Proven experience in campaign optimization and scaling.

Location: Bhopal

Experience: 2+ Years

Employment Type: Full-Time

Interested candidates may share their CV at:

[[email removed]]