Digital Marketing Executive

Position: Digital Marketing Executive
Experience: 2-4 Years
Location: Neelankarai, ECR, Chennai
Work Mode: Work from Office

Roles and Responsibilities:

• Plan and execute digital marketing campaigns to support brand awareness and business objectives.
• Manage and monitor paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
• Support PPC campaigns and work towards improving CPL, CPA, CTR, conversion rates, and overall campaign performance.
• Manage campaign budgets, spending, leads, conversions, and other key performance metrics on a regular basis.
• Generate campaign performance reports and provide insights and recommendations for improvement.
• Conduct basic keyword research, on-page SEO, image optimization, and content optimization to improve website visibility.
• Manage and update website content, landing pages, and promotional campaigns.
• Handle the creation and execution of email marketing campaigns, newsletters, and promotional communications.
• Coordinate with the content and design teams to develop creatives, ad copies, landing pages, and other digital marketing assets.
• Conduct competitor and market research to identify digital marketing trends, opportunities, and campaign ideas.
• Track website and campaign performance using tools such as Google Analytics, Google Search Console, Microsoft Clarity, and other analytics platforms.
• Continuously test and optimize ad creatives, audiences, keywords, bidding strategies, and campaign settings to improve performance.
• Work closely with the sales team to understand lead quality and conversion performance and make necessary campaign improvements.
• Maintain proper documentation of campaigns, budgets, performance metrics, and marketing activities.
• Stay updated with the latest developments in Google Ads, Meta Ads, SEO, analytics, and digital marketing trends.

Requirements:

• 2-4 years of hands-on experience in digital marketing, digital advertising, or performance marketing.
• Hands-on experience in planning and executing digital advertising campaigns on LinkedIn, Twitter, Facebook, and Google.
• Basic to intermediate knowledge of PPC, CPL, CPA, CTR, conversion rate, and ROAS.
• Proficiency in marketing automation platforms.
• Excellent communication (written/verbal), presentation, and analytical skills.
• Exceptional organizational skills with the ability to manage multiple campaigns simultaneously and without errors.
• Result-oriented, self-motivated, and adaptable to fast-paced, collaborative environments.
• Experience in Amazon campaigns can be an added advantage.