Digital Marketing Executive

Hi All,

We are looking for a Digital Marketing Executive with 2 years of experience to support digital marketing, lead generation, SEO, paid campaigns, content marketing, and social media activities for our B2B SaaS products.

The candidate should have hands-on experience in executing digital marketing campaigns and generating B2B leads through various digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns for B2B SaaS products.
• Manage and optimize Google Ads campaigns for lead generation.
• Conduct keyword research and support SEO activities.
• Monitor website traffic, leads, conversions, and campaign performance.
• Manage LinkedIn marketing, including posts, campaigns, polls, and lead-generation activities.
• Coordinate with content and design teams for blogs, landing pages, social media creatives, and marketing materials.
• Monitor and optimize website landing pages for better lead conversion.
• Conduct competitor and market research.
• Track and analyze campaign performance using Google Analytics 4, Google Search Console, and advertising platforms.
• Coordinate with the sales team to track lead quality and marketing-generated opportunities.
• Identify new digital channels and opportunities for B2B lead generation.
• Support overall brand awareness and demand-generation activities.

Required Skills

• 2 years of hands-on experience in Digital Marketing.
• Experience in B2B, SaaS, IT, FinTech, or technology companies is preferred.
• Good knowledge of Google Ads, SEO, LinkedIn Marketing, and Google Analytics.
• Experience with keyword research and SEO tools.
• Understanding of lead generation and conversion funnels.
• Good analytical and reporting skills.
• Good written and verbal communication skills.

Good to Have

• Experience with LinkedIn Campaign Manager.
• Knowledge of Google Tag Manager.
• Experience with landing-page optimization.
• Experience in international B2B marketing.
• Basic knowledge of marketing automation.

Preferred Candidate

• Candidate with approximately 2 years of practical digital marketing experience.
• Strong focus on B2B lead generation rather than only social media management.
• Comfortable working with campaign data and performance metrics.
• Able to execute day-to-day digital marketing activities independently.
• Willing to learn and market technology/SaaS products.

Interested candidates kindly share your CV to [email removed]