Digital Marketing Executive

Digital Marketing Executive

Experience: Minimum 1–2 Years

Salary: ₹35,000–₹40,000 per month

Company: Divisa Herbals Private Limited, 4th Floor, Tower B, Godrej Eternia, Plot No. 70, Industrial Area, Phase I, Chandigarh – 160002

Key Responsibilities

• Paid Performance Marketing: Plan, create, and manage performance-driven campaigns across Meta Ads and Google Ads to drive lead generation, sales, and ROI.
• Tracking & Analytics Setup: Set up, monitor, and analyze website performance and traffic metrics using Google Analytics.
• Advanced Implementation: Handle end-to-end Tag Implementation (via Google Tag Manager) and Pixel Implementation (Meta Pixel) to ensure accurate conversion tracking and audience retargeting data.
• Website Audits & On-Page SEO: Perform periodic Website Audits to identify technical errors, page speed bottlenecks, and user experience issues, while executing On-Page SEO optimizations (meta tags, headings, content structure) for better organic reach.
• Social Media Marketing: Manage and execute daily Social Media Marketing initiatives across company platforms to build brand awareness, engagement, and community interaction.
• Campaign Reporting & Optimization: Track key performance indicators (KPIs), analyze ROI, and prepare actionable performance reports to continuously optimize active ad sets and marketing funnels.

Requirements

• 1–2 years of hands-on experience in Digital Marketing, with a focus on performance marketing and analytics.
• Strong working knowledge of paid campaigns, including Meta Ads and Google Ads (PPC).
• Practical experience with Google Analytics, Google Tag Manager / Tag Implementation, and Meta Pixel Implementation.
• Good understanding of On-Page SEO, Website Audits, and basic keyword research / traffic analysis tools.
• Familiarity with Social Media Marketing and community management.
• Strong analytical, communication, and coordination skills.
• Ability to work independently, troubleshoot tracking issues, and manage multiple marketing tasks efficiently.