Digital Marketing Executive

Role & Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across search engines, social media, email, and paid advertising channels.
• Set up, manage, and optimize paid campaigns on Google Ads, Meta Ads (Facebook/Instagram), and other platforms.
• Implement on-page and off-page SEO strategies to improve organic rankings and website traffic.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Create and manage engaging content for websites, blogs, social media channels, and email marketing.
• Monitor key metrics (traffic, leads, conversions, CPL, ROAS) using Google Analytics (GA4), Google Search Console, and platform analytics tools.
• Coordinate with design, sales, and content teams to build effective marketing collateral and promotional campaigns.
• Maintain and update website content using CMS platforms like WordPress.
• Perform A/B testing and continuously optimize campaigns for better ROI while managing allocated marketing budgets.

Preferred Candidate Profile:

• Experience: 0 to 3 years of experience in Digital Marketing, SEO, PPC, or Social Media Marketing (Freshers with relevant certifications or internship experience are welcome to apply).
• Skills: Hands-on knowledge of Google Ads, Meta Ads, SEO tools, Google Analytics (GA4), and Google Search Console.
• Content & Design: Good copywriting skills and basic design skills using tools like Canva.
• Technical & Analytical: Familiarity with WordPress/CMS, basic Excel/Google Sheets, and data reporting capabilities.
• Bonus: Knowledge of AI tools for content creation, research, and marketing automation is an advantage.
• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Digital Marketing certifications are preferred.