Digital Marketing Executive

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business objectives.

• Manage and grow the company's social media presence across platforms such as LinkedIn, Instagram, Facebook, and other relevant channels.

• Plan, create, and publish engaging content, including posts, reels, videos, blogs, and promotional campaigns.

• Manage paid advertising campaigns through platforms such as Meta Ads and Google Ads.

• Monitor campaign performance, analyze key metrics, and optimize campaigns to improve reach, engagement, and lead generation.

• Coordinate with designers, content writers, sales teams, and other departments to develop marketing materials.

• Prepare monthly and campaign-wise performance reports and provide actionable insights.

• Manage email marketing and other digital communication campaigns when required.

• Research industry trends, competitors, target audiences, and new digital marketing opportunities.

• Support lead-generation activities and ensure marketing campaigns are aligned with business development objectives.

• Maintain and update website content when required.

• Stay updated with the latest digital marketing tools, algorithms, trends, and best practices.