Digital Marketing Executive
flyhigh global pvt ltd · Noida · onsite · Posted 31d ago
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About this role
Digital Marketing Executive – Study Abroad Consultancy
Company: Flyhigh Global Pvt. Ltd.
Location: Noida,UP
Industry: Overseas Education / Study Abroad Consultancy
Experience: 1–2 Years
Joining: Immediate / Short Notice Preferred
About the Role
We are looking for a creative, performance-driven and result-oriented Digital Marketing Executive to manage Flyhigh Global's digital presence and drive qualified student leads through digital marketing and performance campaigns.
The ideal candidate should have hands-on experience with Meta Ads, Google Ads/AdWords, lead-generation campaigns, social media marketing and digital performance analytics, preferably within the study abroad/overseas education industry.
Key Responsibilities
• Manage and grow Flyhigh Global's presence across Instagram, Facebook, LinkedIn and YouTube.
• Plan and execute Meta Ads, Google Ads/AdWords and other paid digital campaigns focused on student lead generation.
• Develop and implement effective lead-generation strategies targeting students interested in studying abroad.
• Create and coordinate engaging social media content, reels, short videos, posts and campaigns.
• Monitor and optimize campaigns based on CPL, CTR, conversion rates, lead quality, engagement and ROI.
• Analyse performance data from Meta Business Suite/Ads Manager, Google Ads, Google Analytics and other relevant digital marketing platforms.
• Manage basic SEO, website content, landing pages and online visibility initiatives.
• Conduct audience research, keyword research and competitor analysis to improve campaign effectiveness.
• Prepare regular digital marketing and lead-generation performance reports with actionable insights.
Candidate Profile
• 1–2 years of experience in Digital Marketing/Performance Marketing, preferably with a study abroad or overseas education consultancy.
• Strong hands-on knowledge of Meta Ads and Google Ads/AdWords with proven understanding of lead-generation campaigns.
• Prior experience in performance analytics and optimization of digital campaigns.
• Good understanding of Google Analytics, Meta Business Suite/Ads Manager, SEO and other digital marketing tools.
• Experience in generating and managing qualified leads for the education/study-abroad sector will be highly preferred.
• Strong content, communication and analytical skills.
• Immediate joiners / candidates serving a short notice period preferred.
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