Digital Marketing Executive

Plan and execute integrated digital campaigns across LinkedIn, email, search and the corporate

website, aligned to business development priorities.

• Produce technically accurate collateral capability decks, service one-pagers, case studies and

conference materials – across SENSANBIO's biometrics service lines.

• Own the corporate website: publish content, maintain service pages, improve on-page SEO and

track engagement through enquiries.

• Manage LinkedIn and allied professional channels on a consistent publishing calendar that reflects

SENSANBIO's scientific and operational credibility.

• Apply AI and LLM tools (ChatGPT, Claude, Gemini, Canva) to draft, design, localize and

repurpose assets, materially cutting turnaround time.

• Support conference and industry-forum presence: pre-event campaigns, booth collateral, delegate

outreach lists and post-event follow-up sequences.

• Build and maintain contact databases of biometrics, data management and clinical development

decision-makers, executing outbound sequences with business development.

• Design and run lead-nurture workflows in the CRM or marketing automation platform, routing

qualified leads to business development.

• Track campaign performance and report reach, engagement, lead volume and cost per qualified lead

to leadership monthly.

• Coordinate with biostatistics, programming and data management teams to validate every technical

claim before an asset is published.

• Maintain brand consistency, version control and an organized, accessible asset library across all marketing outputs. • Monitor competitor biometrics and FSP provider positioning, feeding insights into service-line differentiation and campaign themes