Digital Marketing Executive

Role & responsibilities

• Campaign Management: Run digital marketing campaigns across social media, email, and search engines.
• Search Engine Optimization (SEO): Improve website ranking and visibility using keyword research and on-page optimization.
• Paid Advertising (PPC): Launch and optimize paid ads on platforms like Google Ads and Meta.
• Content Creation: Update website content, write blogs, and create engaging newsletters.
• Data Analytics: Measure campaign performance and user behavior us

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Preferred candidate profile