Digital Marketing Executive

Digital Marketing Executive (SEO, Social Media & Meta Ads)

Location: Noida, Uttar Pradesh

Company: Sapphire Technologies Pvt. Ltd.

Experience: 1–2 Years

Employment Type: Full-Time

About Sapphire Technologies

Sapphire Technologies is a leading IT company specializing in Web Development, Mobile App Development, Custom Software, ERP Solutions, AI Solutions, and Digital Marketing. We help businesses establish a strong digital presence and achieve measurable growth through innovative technology and result-driven marketing strategies.

Key Responsibilities

• Search Engine Optimization (SEO)
• Conduct keyword research and competitor analysis. 
• Optimize website pages, blogs, and landing pages for search engines. 
• Write and optimize meta titles, meta descriptions, headings, and image alt tags. 
• Perform On-Page, Off-Page, and Technical SEO activities. 
• Build high-quality backlinks using ethical SEO practices. 
• Monitor website performance using Google Search Console and Google Analytics (GA4). 
• Track keyword rankings and recommend strategies to improve organic traffic. 

Social Media Management

• Plan, create, and schedule engaging content for LinkedIn, Instagram, Facebook, and other social media platforms. 
• Write captions, hashtags, and content aligned with the brand voice. 
• Coordinate with graphic designers and video editors for social media creatives. 
• Maintain a consistent posting calendar. 
• Monitor engagement, respond to comments/messages when required, and grow the brand's online presence. 
• Stay updated with social media trends and platform updates. 

Meta Ads (Facebook & Instagram)

• Create and manage Meta advertising campaigns for lead generation and brand awareness. 
• Set up and optimize target audiences, custom audiences, and lookalike audiences. 
• Monitor campaign performance and optimize budgets to improve ROI. 
• Conduct A/B testing for creatives, ad copy, and audience targeting. 
• Track conversions using Meta Pixel and Events Manager. 
• Analyze key metrics such as CPL, CTR, CPC, CPA, and ROAS. 

Analytics & Reporting

• Generate weekly and monthly performance reports. 
• Analyze SEO, social media, and paid campaign performance. 
• Provide actionable recommendations based on campaign insights and analytics. 
• Track website traffic, lead generation, and engagement metrics. 

Collaboration

• Work closely with the content, design, and development teams. 
• Assist in brainstorming creative campaign ideas. 
• Stay informed about the latest digital marketing trends, Google algorithm updates, and Meta advertising best practices. 

Required Skills

• 1–2 years of hands-on experience in SEO, Social Media Management, and Meta Ads. 
• Good understanding of On-Page, Off-Page, and Technical SEO. 
• Experience with Meta Ads Manager and Meta Business Suite. 
• Familiarity with Google Analytics 4 (GA4) and Google Search Console. 
• Experience in content planning and social media scheduling. 
• Basic knowledge of Canva or other creative tools is a plus. 
• Understanding of Meta Pixel, Events Manager, and conversion tracking. 
• Strong analytical, communication, and problem-solving skills. 

Preferred Qualifications

• Bachelor's degree in Marketing, Business, IT, Mass Communication, or a related field. 
• Meta Blueprint or Google certifications are an added advantage. 
• Experience working with IT, SaaS, E commerce or service-based businesses is preferred. 

Why Join Sapphire Technologies

• Opportunity to work on national and international projects. 
• Exposure to SEO, performance marketing, AI-powered marketing tools, and social media strategy. 
• Collaborative and growth-oriented work environment. 
• Continuous learning and career advancement opportunities. 
• Competitive salary based on skills and experience. 

Apply Now

If you're passionate about SEO, Social Media Marketing, and Performance Marketing, and want to build your career with a growing technology company, we'd love to hear from you.

Contact: [HIDDEN TEXT] or [phone removed]