Digital Marketing Executive

About the Role

We are looking for a Digital Marketing Executive to support our digital marketing initiatives with a primary focus on lead generation, paid media, SEO, and social media management. The ideal candidate will be responsible for campaign execution, performance monitoring, and strengthening our online presence.

Key Responsibilities

• Plan, execute and optimize lead generation campaigns across Meta and Google Ads.
• Manage social media channels, including content planning, publishing, and engagement.
• Implement basic SEO activities, including keyword research, on-page optimization, and performance monitoring.
• Coordinate with creative and content teams for digital campaigns and marketing assets.
• Monitor campaign and website performance using GA4, Google Search Console, and other analytics tools.
• Track leads and campaign metrics and prepare regular performance reports.
• Stay updated with digital marketing trends, platform updates, and best practices.

Candidate Profile

• 02 years of experience in Digital Marketing; freshers with relevant internships or certifications may apply.
• Working knowledge of Meta Ads, Google Ads, SEO, and Social Media Management.
• Basic understanding of Google Analytics, Google Search Console, and Google Tag Manager.
• Strong analytical, communication, and organizational skills.
• Ability to work independently as well as collaboratively with cross-functional teams.