Digital Marketing Executive

Company Description: RightDirect Growth Consulting Company (formerly UIConnect, founded in 2016) is a digital advisory and execution partner helping organizations accelerate growth, transformation, and measurable business outcomes. The company operates at the intersection of strategy, design, technology, AI, and digital marketing, supporting leaders in delivering real impact faster. With 70+ global clients, RightDirect works with high‑growth startups and scaling small‑to‑mid‑market enterprises that value speed, clarity, and results.

Role Description: This is a full-time, on-site Digital Marketing Executive role based in Tiruchirappalli. The Digital Marketing Executive will plan, execute, and optimize digital marketing campaigns across channels such as social media, search, email, and web to drive brand awareness, lead generation, and customer engagement. Day-to-day responsibilities include managing PPC campaigns, social media presence, creating and updating web content, monitoring campaign performance through web analytics tools, and preparing reports with actionable insights.

Qualifications

• 1-2 years experience in PPC campaign management.
• Candidates should possess strong digital marketing skills, including campaign planning, brand positioning, and lead-generation-focused execution on Google Ads, Meta and LinkedIn Ads Platform.
• Candidates should possess Social Media Marketing skills, including channel management, content scheduling, and audience engagement.
• Candidates should possess Web Content Writing skills, including creating concise, on-brand copy for websites, landing pages, and blogs.
• Candidates should possess Web Analytics skills, including using tools (e.g., Google Analytics) to track performance and optimize campaigns.
• Candidates should ideally have familiarity with SEO/SEM, basic design tools (e.g., Canva, Figma), and marketing automation or CRM platforms.
• A bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
• Ability to work in a fast-paced environment, manage multiple projects, and demonstrate a data-driven, outcome-focused mindset.