Digital Marketing Executive

Job Title: Digital Marketing Executive
Location:Bhandup
Company: Amar Equipment Pvt. Ltd.
Job Summary:
We are looking for a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns to enhance brand awareness, generate leads, and drive business growth.
Key Responsibilities:
Develop and execute digital marketing strategies across various platforms (Google Ads, Social Media, Email, SEO, etc.).
Manage and optimize social media channels (Facebook, LinkedIn, Instagram, Twitter, etc.) to increase engagement and brand presence.
Plan and execute paid advertising campaigns, including Google Ads and social media ads.
Conduct keyword research and implement SEO strategies to improve website ranking and organic traffic.
Monitor website performance using tools like Google Analytics and suggest improvements.
Create engaging content, including blogs, newsletters, and social media posts, to attract and retain customers.
Coordinate with designers and content creators for compelling digital campaigns.
Track and analyze campaign performance, preparing reports and recommendations for improvement.
Stay updated with the latest digital marketing trends, tools, and industry best practices.
Requirements:
Bachelors degree in Marketing, Business, or a related field.
Proven experience in digital marketing, preferably in [your industry, if relevant].
Strong knowledge of SEO, SEM, PPC, and social media marketing.
Experience with digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing platforms.
Excellent communication and analytical skills.
Ability to work independently and as part of a team.
Preferred Skills:
Basic knowledge of graphic design tools like Canva, Photoshop, or similar.
Familiarity with website CMS (WordPress, Shopify, etc.).
Experience in content marketing and copywriting.