Digital Marketing Executive

Role & responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, reach, and leads.
• Manage social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Create engaging content, captions, creatives, reels, and promotional campaigns.
• Plan and maintain a consistent social media content calendar.
• Run and monitor paid advertising campaigns on Meta and other digital platforms.
• Track campaign performance, website traffic, leads, engagement, and conversions.
• Conduct market, competitor, and audience research to identify new growth opportunities.
• Apply SEO and basic keyword research to improve online visibility.
• Generate regular performance reports and suggest improvements based on data.
• Stay updated with the latest digital marketing trends, tools, and social media algorithms.

Preferred candidate profile

• 02 years of experience in Digital Marketing, Social Media Marketing, or a related field.
• Good knowledge of Instagram, Facebook, LinkedIn, and YouTube.
• Basic understanding of Meta Ads, Google Ads, SEO, and analytics.
• Strong content creation, communication, and creative-thinking skills.
• Familiarity with Canva and basic video-editing tools is an advantage.
• Ability to understand marketing data and make performance-based decisions.
• Proactive, enthusiastic, and willing to learn new digital marketing techniques.
• Candidates with a passion for social media, branding, and online growth are preferred.

Perks and benefits

• Competitive salary based on skills and experience.
• Performance-based incentives.
• Hands-on experience with real digital marketing campaigns.
• Training and learning opportunities.
• Opportunity to work on social media, branding, advertising, and lead-generation projects.
• Career growth opportunities in the digital marketing field.
• Supportive and creative work environment.
• Recognition and rewards for excellent performance.