Digital Marketing Executive

Role & responsibilities

Role Overview

You will own paid lead generation and organic digital presence across all our projects. This is an execution-heavy role: you set up campaigns, watch the numbers daily, tweak relentlessly, and close the loop with the pre-sales team on lead quality not just lead volume.

Key Responsibilities

Meta Ads: Plan, set up, run and optimise Meta (Facebook/Instagram) lead generation campaigns; analyse performance at campaign, ad set and creative level and tweak daily.

Conversions API: Work with Meta Conversions API (CAPI) and pixel-based tracking; understand event matching, offline conversions and CRM signal feedback for campaign optimisation.

Google Ads: Set up and manage Search, Display, Demand Gen and Performance Max campaigns; keyword research, negative keyword hygiene, ad copy testing and bid strategy management.

LinkedIn Ads: Run LinkedIn campaigns for premium/HNI audience targeting where relevant.

Native Ads: Plan and execute native advertising campaigns (Taboola, Outbrain, Colombia or similar).

Algorithm Understanding: Understand how each platform's delivery algorithm works — learning phases, audience signals, creative fatigue, auction dynamics — and use that understanding to structure campaigns correctly.

Lead Quality Loop: Follow up with the pre-sales/tele-calling team on lead quality, site-visit conversion and feedback; feed this back into targeting and creative decisions. Report on CPL, qualified-lead %, and cost per site visit — not just clicks.

Creative Coordination: Coordinate with the in-house design/creative team on ad creatives, videos and landing pages; brief clearly, iterate fast, and maintain a creative testing pipeline.

Social Media: Post daily on Instagram, Facebook, LinkedIn and YouTube; maintain a content calendar and keep all project pages active and on-brand.

Marketing Planning: Come up with monthly marketing plans, budget allocations across channels and campaign calendars aligned to project launch and sales milestones.

AI-Enabled Working: Actively use AI tools (ChatGPT, Claude, Gemini, AI image/video generators, automation tools) for copywriting, creative concepts, analysis and reporting — we expect you to multiply your output with AI.

SEO: On-page and technical SEO for project websites, Google Business Profile management, local SEO and basic keyword tracking.

Analytics & Reporting: Track everything — UTM discipline, GA4, lead source attribution in CRM, and weekly performance reports to management.

Requirements

3+ years of hands-on paid media experience; you have personally set up and managed Meta and Google Ads accounts (not just watched an agency do it).

Working knowledge of Meta Conversions API, pixels, and event tracking.

Comfortable with Google Analytics (GA4), Tag Manager, and Excel/Google Sheets for analysis.

Basic SEO knowledge — on-page, keywords, Google Business Profile.

Demonstrated use of AI tools in daily work.

Strong written English for ad copy and social posts; Kannada/Hindi a plus for regional creatives.

Self-driven, numbers-obsessed, comfortable with daily accountability on performance metrics.

Good to Have

Real estate or other high-ticket lead-gen experience.

Exposure to CRM platforms (Sell.Do, Salesforce, Zoho) and marketing automation (n8n, Zapier).

Basic design skills (Canva, Figma) and short-video editing.

Landing page tools (WordPress, Webflow, Unbounce) and basic HTML.