Digital Marketing Executive

We are looking for a passionate and results-driven Growth Marketing Executive to join our growing team. The ideal candidate will be responsible for planning, executing, and optimising digital marketing campaigns to enhance brand awareness, generate quality leads, and drive business growth. If you are enthusiastic about digital trends, data-driven marketing, content strategy, and performance marketing, this role is for you.

The candidate will have responsibilities across the following functions:

Content and Thought Leadership Marketing:

• Develop and execute content strategies across blogs, LinkedIn, newsletters, webinars, podcasts, and industry publications.
• Create engaging content around AI, digital credentials, employability, skills, higher education, career guidance, and digital trust.
• Collaborate with founders and leadership teams to build thought leadership and personal branding initiatives.
• Develop case studies, success stories, customer testimonials, and product narratives.

Social Media and Community Growth:

• Manage and grow TruScholar's presence across LinkedIn, Instagram, YouTube, X, and emerging platforms.
• Plan and execute social media campaigns to improve engagement, visibility, and brand awareness.
• Build and nurture communities of students, universities, career counsellors, HR professionals, employers, and campus ambassadors.
• Support influencer, ambassador, and partner marketing initiatives.

Product Growth and Adoption Campaigns:

• Plan and execute user acquisition campaigns for: TruScholar Wallet, AI Career Coach, AI Resume Builder, AI Interview Preparation Platform, Digital Credential Solutions.
• Design referral programs, ambassador programs, webinar campaigns, and growth initiatives that increase product adoption.
• Work closely with product and sales teams to improve onboarding, activation, retention, and engagement.

AI-Powered Marketing:

• Utilise AI tools to accelerate content creation, campaign planning, research, audience analysis, and marketing automation.
• Experiment with emerging AI technologies to improve marketing productivity and campaign performance.
• Stay updated with the latest AI marketing trends, tools, and best practices.

SEO, GEO and Organic Growth:

• Optimise website content, blogs, landing pages, and knowledge assets for search engines and AI-driven search platforms.
• Improve discoverability across Google Search, ChatGPT, Gemini, Perplexity, and other AI-powered search ecosystems.
• Conduct keyword research, content gap analysis, and competitor benchmarking.
• Drive organic traffic growth and improve domain authority.

Marketing Automation and CRM:

• Create and manage email marketing campaigns and nurturing workflows.
• Support lead management, segmentation, scoring, and conversion processes.
• Collaborate with sales teams to improve marketing-qualified lead generation and conversion rates.

Marketing Analytics and Experimentation:

• Track and analyse campaign performance across digital channels.
• Conduct A/B testing and growth experiments.
• Monitor customer journeys and identify optimisation opportunities.
• Prepare monthly growth reports and actionable recommendations.

The core requirements for the job include the following:

Growth Marketing Skills:

• Content Marketing
• Social Media Marketing
• Lead Generation
• Marketing Funnel Management
• SEO & Organic Growth
• Conversion Optimization
• Community Building

AI Marketing Skills:

Working knowledge of AI tools such as:

• ChatGPT
• Gemini
• Claude
• Perplexity
• NotebookLM
• Grok

Ability to leverage AI for:

• Content creation
• Research
• Campaign planning
• Marketing automation
• Performance analysis

Marketing Technology and Analytics:

Hands-on experience with:

• Google Analytics
• Google Search Console
• Google Tag Manager
• PostHog
• Microsoft Clarity
• HubSpot / Zoho CRM

Content and Communication Skills:

• Strong copywriting and storytelling skills.
• Ability to create compelling content for different audiences.
• Excellent written and verbal communication skills.
• Ability to translate complex technology concepts into simple and engaging narratives.

Personal Attributes:

• Curious and passionate about AI and emerging technologies.
• Strong analytical and problem-solving mindset.
• Self-driven and highly organised.
• Comfortable working in a fast-paced startup environment.
• Ability to manage multiple projects simultaneously.
• Strong ownership and execution mindset.

Good to Have:

• 2-4 years of experience in Growth Marketing, Digital Marketing, Content Marketing, SaaS Marketing, EdTech Marketing, or related fields.
• Experience working with B2B SaaS, EdTech, AI, HRTech, CareerTech, or technology products.
• Experience managing communities, ambassador programs, webinars, or online events.
• Familiarity with marketing automation and CRM platforms.

Success Metrics:

Within the first 12 months, the candidate will be expected to contribute towards:

• Growth in website traffic and organic reach.
• Increase in qualified inbound leads.
• Growth in AI Wallet user registrations.
• Improved engagement across social media channels.
• Increased adoption of AI Career Coach and related products.
• Improved search and AI discoverability of TruScholar content.
• Expansion of Campus Ambassador and Counsellor communities.
• Measurable contribution towards marketing-generated pipeline and revenue.