Digital Marketing Executive

Experience: 6 Months - 2 Years

Job Responsibilities

• Plan and execute digital marketing campaigns across Meta platforms - Facebook & Instagram.
• Manage and optimize Meta Ads campaigns for lead generation, website traffic, engagement, and conversions.
• Create and manage campaign audiences, budgets, placements, and targeting strategies.
• Monitor campaign performance and optimize ads based on key metrics.
• Conduct A/B testing of ad creatives, copy, audiences, and campaign strategies.
• Track important performance metrics such as CPL, CTR, CPC, CPA, and conversion rate.
• Coordinate with the content and design teams to develop engaging ad creatives and promotional content.
• Analyze campaign data and prepare regular performance reports.
• Identify opportunities to improve campaign ROI and lead quality.