Digital Marketing Executive

Job Summary:

We are seeking a proactive and analytical Executive – Digital Marketing to assist in the planning, execution, and optimization of our online marketing strategies. You'll work closely with the marketing leadership to drive performance across channels, track data-driven KPIs, and support content and campaign initiatives that align with business objectives.

Key Roles & Responsibilities:

• Assist in executing multi-channel digital marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram/WhatsApp), and LinkedIn.
• Conduct keyword research, competitor benchmarking, and SEO analysis to support paid and organic campaigns.
• Analyze campaign performance data using Excel (pivot tables, formulas, VLOOKUP, charts) and prepare performance dashboards and actionable insights.
• Track and report on key performance indicators (KPIs) such as CTR, CPC, ROI, and engagement metrics.
• Support the content team with creative input and copy for social media posts, blog articles, and landing pages.
• Collaborate on audience segmentation strategies to tailor content and campaigns to specific customer segments.
• Stay updated on industry trends, emerging tools, and algorithm changes to continuously improve campaign efficiency.

Requirements & Qualifications:

• Working knowledge of digital marketing tools and platforms including Google Ads, Meta Business Suite, Google Analytics, and basic SEO.
• Strong proficiency in Microsoft Excel for data handling, visualization, and analysis (pivot tables, VLOOKUP, dashboards).
• Basic understanding of campaign performance metrics and digital reporting.
• Excellent organizational and time management skills, with an ability to multitask in a dynamic environment.
• Strong verbal and written communication skills.
• A growth mindset with eagerness to learn and contribute to a high-performing team.

Preferred Qualifications (Bonus):

• Certifications in Google Ads, Meta Blueprint, or HubSpot Digital Marketing.
• Experience with tools like SEMrush, Ahrefs, or Canva.
• Knowledge of email marketing and CRM tools like Mailchimp or HubSpot.

What We Offer:

• A fast-paced, collaborative environment with opportunities for skill development and career progression
• Exposure to strategic digital marketing projects and real-time performance campaigns
• Competitive salary package and performance incentives
• Flexible working culture and access to industry-leading tools