Digital Marketing Executive

About the Role

The Digital Marketing Executive will support the planning, execution, and optimization of digital marketing initiatives to increase brand visibility, audience engagement, and lead generation. The role will collaborate with internal stakeholders, agencies, and creative teams to deliver impactful campaigns across digital channels.

Roles & Responsibilities

• Execute and optimize performance marketing campaigns across Google Ads and LinkedIn Ads to drive lead generation and engagement.
• Manage social media platforms, including content planning, publishing, community engagement, and performance tracking.
• Monitor, analyze, and report campaign performance using digital marketing and analytics tools, providing actionable insights for continuous improvement.
• Support SEO initiatives through keyword research and optimization to improve website visibility and organic traffic.
• Manage website content updates, landing pages, and digital assets through CMS platforms (Sitecore experience preferred).
• Collaborate with internal stakeholders, designers, agencies, and vendors to ensure timely execution of marketing campaigns and brand consistency.